Daniel Arnell

Experience

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  Hilton Hotels & Resorts

  Sept 2000 - Oct 2003

  Elevator Graduate Program & Various MGMT Roles

  18mth Fast Track Graduate Program (Elevator) and management roles in UK, Belgium & Australia. Managing across all functions of a hotel business.

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  Unilever

  Aug 2004 - Jun 2013

  Managing the Beauty Portfolio within Unilever NZ, responsible for the Haircare, Skin Care and Skin Cleansing categories and leading a team of four. Reporting directly to NZ Country Director, I am responsible for building and implementing category strategy and tactics based on category insights, and working with the Go-To-Market team to execute these to achieve outstanding results. Account Manager for Deodorants and Male Toiletries working on the Tesco account in the UK, working on implementing a Joint Business Plan on the implementation and execution of customer tailored category plans with the customer to achieve mutual growth for both businesses and achieving set targets. This role was originally a Category operations role where my focus was around taking brand plans from inception through to execution in the market, managing all operational aspects in between. The role then changed to a pure Category Manager role where I was able to become more involved in the more strategic side, for example developing the National Category Building Plans for Deodorants (NCBP). Promoted into this role, responsible for developing customer category strategy on home & personal care categories. Promoted into this pivotal role, working on the biggest category within Unilever Home & Personal Care UK. Led a cross functional team in the development and implementation of a new project management tool to simplify the operational planning process. This was then briefed to and used by the wider business and involved global input. Part of a team who led the turnaround of this category from -5% decline to 1% growth yr on yr in 2006; Customer Service role working with retailers within the Unilever supply chain team.

  • Senior Category Manager Beauty

    Oct 2012 - Jun 2013

  • Senior Category Manager: Foods

    Feb 2011 - Oct 2012

  • Tesco Account Mgr

    Jan 2010 - Feb 2011

  • Category Manager- Deodorants

    Dec 2007 - Jan 2010

  • Customer Category Manager: Morrisons Plc

    Feb 2007 - Dec 2007

  • Category Management Executive: Laundry

    May 2005 - Feb 2007

  • Customer Logistics Executive

    Aug 2004 - Apr 2005
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  The Griffin's Food Company

  Jun 2013 - Aug 2013

  Senior Category Manager
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  The Highway Inn

  Oct 2013 - May 2018

  Business Owner

  Owner and Director of a 10 bedroom Hotel, restaurant bar and function room in the Cotswolds. Managing a team of 20 and leading all strategic and operational aspects of the business.

• 

  Beiersdorf

  Jun 2018 - Jul 2024

  I lead a team of 10 Category Managers & Insight Managers, working across a variety of categories including Skincare, Sun care, Deodorant, Gifting, Men’s Toiletries & First Aid.We work closely with the UK & Ireland’s biggest retailers to identify and execute tailored opportunities for Category growth.Beiersdorf’s brands include: NIVEA, NIVEA Men, Elastoplast, Atrixo and Eucerin.

  • Head of SCM MU ASEAN

    Jul 2022 - Jul 2024

  • Head of Global Category & Revenue Growth Personal Care

    Mar 2022 - Jul 2022

  • Head of Category Development (Uk & Ireland)

    Oct 2019 - Mar 2022

  • Senior Category Manager

    Jun 2018 - Oct 2019
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  General Mills

  Jul 2024 - now

  Category Growth Manager: Ice Cream

  Just loving this role at General Mills, such a strong, fun, supportive and dynamic team, and hard to beat working on such an exciting category and such a high quality Brand!