John Foust

Experience

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  VSA Partners

  Jan 2008 - Jan 2010

  Senior Graphic Designer

  Developed brand strategies and brand identities for VSA Partners, a global creative agency. Typical projects included: Innovative brand strategies and identities, marketing campaigns, retail environments, promotional material and engagements, and brand storytelling.Worked collaboratively with strategists, writers, technologists, fabricators, and print engineers to bring brand stories to life across a variety of mediums: websites, packaging, retail environments and sales materials.

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  IA Collaborative

  Apr 2010 - Sept 2023

  Design Director

  I managed the development and growth of the design team at IA Collaborative, a design innovation consultancy. Typical projects included: new products and services, disruptive business models, brand strategy and development, and design systems. I worked in multiple industries across logistics, CPG, healthcare, cultural institutions, sports performance and retail.Lead multi-disciplinary teams of researchers, strategists, designers and technologists through innovation projects: uncovering user needs, identifying insights, creating user journeys, defining strategies and designing multi-channel solutions.Oversaw the quality and output of creative deliverables across a variety of deliverables: brand design, digital product, merchandising, packaging, retail design, communication design, merchandising and corporate storytelling.Leveraged Design Thinking methodologies: ethnographic research, journey mapping, value propositioning, iterative prototyping, user validation, roadmapping.Used highly collaborative methods to align project stakeholders throughout all phases of projects including concepting, co-creating, and buy-in socialization.Worked across disciplines to create protocols, processes, and tools to grow culture, people and the business. Show less

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  Foust Design

  Oct 2023 - now

  Creative Director
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  Cirrus

  Sept 2024 - now

  Director of Marketing Design

  I lead the creative teams, shaping the visual identity of the Cirrus brand and innovation across the product ecosystem.