
Wade Venter
Business Development Officer

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About me
Certified Product Manager and Product Management and Product Development Professional. CPM. IMM.
Education

IMM Graduate School of Marketing
2000 - 2003Diploma in Marketing Marketing/Marketing Management, General
Sunward Park High
1976 - 1980Senior Certificate
Experience

WesBank
Mar 1985 - Jun 1986Business Development OfficerManaged vehicle finance applications, deal approvals, and business development initiatives across multiple vehicle dealerships.

Pillsbury Brands Africa (Table Top Foods)
Jul 1986 - Apr 1995Key Account Manager, Trade Marketing Manager and Field Sales ManagerHeld various roles, including sales representation, sales management, trade marketing, and key account management across FMCG and Food Services industries.

Two Tribes Marketing CC
May 1995 - Jul 1996MemberDesigned, manufactured, sold, and distributed Legends clothing apparel.

Standard Bank
Aug 1996 - May 1999Professional and Student Markets ManagerSegment manager for Student and Professional markets responsible for marketing, product solutioning, profitability and budget performance.

Information Trust Corporation
Jun 1999 - Jun 2000Product ManagerManaged end-to-end product functions for Consumer and Business Monitoring Products and International Business Services.

Absa
Jul 2000 - Nov 2002New Product Development and Alliance Services ManagerIntroduced NPD processes and procedures within Absa Home Loans. Developed innovative customer offerings in collaboration with strategic partners.

Uthingo Management
Dec 2002 - Jan 2006New Product Development and Innovation ManagerSpearheaded new product development and innovation across the national lottery gaming portfolio, enhancing products, delivery channels, and market development.
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GTECH (EMEA)
Feb 2006 - Mar 2007Marketing ManagerLed marketing and allied services solutions, including portfolio optimisation strategies.

Absa
Apr 2007 - Mar 2019Directed product management activities for the Premier Product Portfolio, encompassing product development, management, governance, compliance, and product profitability and performance.• Managed Product Lifecycles and Development Initiatives: Leveraged market research, international best practices, and stakeholder engagement.• Ensured Sustainability and Customer Relevance: Maintained the product portfolio’s appeal to clients and key target audiences.• Conceptualised and Implemented Client Strategies: Developed business plans and Customer Value Propositions (CVP), including customer journey roadmaps.• Implemented Analytics-Led Innovations: Enhanced market differentiation and product relevance through data-driven innovations.• Engaged with Stakeholders: Collaborated with internal and external committee members, advisors, and cross-functional teams to secure buy-in and support for proposed solutions, strategies, and product development initiatives. Show less Developed and executed Customer Contact Messaging Strategies by spearheading initiatives across Retail Bank to enhance customer engagement and communication. • Implemented Strategic Activities: Designed and developed operations, cross-sales, retention, migration, and acquisition strategies for consumer banking, aligning with segment and broader Retail Bank strategies.• Enhanced Customer Contact Strategies: Conducted in-depth analysis of customer contact strategies and Existing Customer Management (ECM) activities, driving performance, and improving ROI through effective campaign planning and execution.• Defined Lead Compositions: Supported frontline entities and stakeholders by defining relevant lead compositions, ensuring alignment with business objectives.• Optimised Customer Leads: Managed and facilitated customer lead optimisation by refining marketing operations management functionality and systems.• Developed Marketing Automation Modules: Facilitated the development and implementation of marketing automation modules within Client Leads Optimisation (CLO) solutions. Show less Focused on aligning product-focused strategies across Retail and Business Banking (RBB) while driving the implementation and management of Product Governance Forums for secured and unsecured lending franchises.• Managed and Executed Product Planning: Aligned strategy activities across Retail and Business Bank product portfolios.• Administered Product Management Methodologies: Ensured effective alignment of product management practices.• Oversaw New Product Development: Evaluated and managed new product development activities to ensure successful market introduction.• Maintained Balanced Product Portfolio: Ensured sustainability and growth by maintaining a balanced portfolio across various needs groups.• Monitored Performance: Measured and monitored the performance of product portfolio roadmaps against financial objectives and targets.• Developed Centralised Approval Forum: Created the scope and operational models for the New Product Approval Forum.• Implemented Approval Forums: Mobilised the implementation of New Product Approval Forums within the Retail Bank Product Council. Show less Focused on aligning product focused strategies across RBB whilst driving activities to implement and manage the introduction of product governance forums across secured and unsecured lending franchises. • Managed and executed product planning and strategy alignment activities across Retail and Business Bank product portfolios. • Administered effective product management methodologies aimed at achieving alignment of the above. • Evaluated and oversaw new product development activities to ensure market introduction. • Maintained a balanced portfolio of products across needs groups to ensure sustainability and growth of the overall business. • Measured and monitored performance of various business unit product portfolio road maps against financial objectives and targets. • Developed the scope and operational models for the centralised new product approval forum. • Mobilised the implementation of the new product approval forums within the Retail Bank Product Council. Show less
Premium Product Portfolio Manager
Oct 2014 - Mar 2019Customer Contact Management Consultant
Nov 2012 - Sept 2014Product Optimisation Consultant
Apr 2012 - Oct 2012Portfolio Planning and Product Profitability Head
Sept 2011 - Mar 2012Product Programme and Portfolio Manager
Apr 2009 - Aug 2011Product Development Manager
Apr 2007 - Mar 2009

Snap Marketing SA
Apr 2019 - nowFounder and DirectorSnap Marketing empowers small and medium-sized enterprises with comprehensive support in all facets of marketing and product management. Our interventions are designed to deliver immediate and positive impacts on our clients’ bottom lines.As an Authorised Senior Instructor for Gray Global Consulting and Training Partner of the Association of International Product Marketing and Management (AIPMM), I provide certified training and business improvement interventions in these critical disciplines.• Expert Advice and Certified Training: Offering guidance and training in product management, development, and marketing to ensure the implementation of sound principles and frameworks throughout the product life cycle.• Global delivery of AIPMM Certified Product Management training.• Design, development, and execution of marketing strategies, products, and services.• Consultative and Strategic Management: Providing product expertise and marketing solutions across diverse industries, including Banking, NGOs, Business Services, FMCG, and Lotteries.• Founder of Product Talks Johannesburg: In collaboration with Brainmates Australia. Show less

Gray Global Consulting LLC
Apr 2024 - nowAIPMM Authorised Senior InstructorI work with Gray Global Consulting LLC delivering instructor-led AIPMM certified training across the globe
Licenses & Certifications

Advanced Principles of Public Relations
Public Relations Institute of South Africa
Sales Managment
Damelin Management School
Salesmanship
Damelin Management School
Management Development Programme
ExecuPrime Group- View certificate

AIPMM Ambassador
AIPMM The Association of International Product Marketing and ManagementApr 2017 
The DC Course
Dale Carnegie
Sales Advantage
Dale Carnegie Training
Certification in Product Management
AIPMM The Association of International Product Marketing and Management.webp)
Absa Management Development Programme
GIBS Business School (Gordon Institute of Business Science)
Sales Development
Huthwaite International
Volunteer Experience
Tour Guide
Issued by johannesburg heritage foundation on Jun 2023
Associated with Wade VenterBoard Member
Issued by Shine Literacy Program on Jan 2020
Associated with Wade Venter
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