Pat Carney

Experience

• 

  PC Creative

  Jan 1990 - now

  Principal – Marketing and Advertising Consultant, Copywriter, Technical Writer

  • Technical writing and editing for process, policy and software procedure documentation.o Communication plans, user guides and deliverables for internal and external users. o Systems charter evaluation, editing and review with project teams. o SharePoint document management, project site customization.o Developed test case scenarios and documentation for UAT. Validated and reported results.• Creative concept, content, design and project management for direct response campaigns, catalogs, brochures, user guides. Digital and print solutions.o Distil complex technologies and product features into concise positioning and messaging.o Strategic go-to-market plans.o Campaign development, tracking, analysis and reporting.• ECommerce Website design, content, photography, promotion, optimization.• Market research, marketing plans and business plans for emerging markets.o Primary and secondary research for technical products.• Customized sales presentations, deliverables, media kits, training to support new product launches.• Public relations and press releasesSome Clients:• Lands’ End • Deloitte • Orbital Technologies• Boston Store/PA Bergner • newspapers.com • Plant Literature Review• Bullock’s Department Store • Community Living Alliance • Moraine Laboratories• Western Publishing • Keller Williams • NRG for Women Show less

• 

  BellSouth Cellular

  Jan 1992 - Jan 1993

  Account Manager

  • Direct sales of cellular service and equipment to state and municipal government, multinational corporations and small businesses.• Achieved 130% of sales quota and received BellSouth’s Outstanding Sales Performance Award.

• 

  AT&T

  Jan 2003 - May 2009

  Key Account / Corporate Account Executive

  • Consultative selling to C-level executives to obtain results in subscriber growth, data penetration and revenue targets while ensuring high quality customer relations and retention.• Enabled mobile software/hardware/network solutions for Field Service Automation, Fleet Management, Location-Based Services, Sales Force Automation and Machine-To-Machine applications.• Researched, wrote and edited responses for RFP and RFI requests.• Created sales and revenue forecasts for account planning and territory management.• Negotiated and managed service, software and equipment contracts.• Interacted with the partner, agent, retail and online channels to optimize sales and revenue.• Verified online content and promotions for the Premier corporate billing and ordering websites. Trained end users.• Selected sales team MVP. Achieved 141% of quota overall; 219% of data quota Show less