Niklas Henckell

Experience

• 

  Jodel

  Jan 2015 - now

  Expansion, Product Development, Growth Modeling and Performance Marketing- Developed and implemented a push strategy resulting in 15% DAU growth- Led experimental launches in the UK, AT and FR adjusting our offline and online playbooks to theCovid environment- Developed and implemented performance marketing and creative process- Hypothesis-driven experimentation to drive product growth- Development of LTV and general growth model- Market and user research through surveys and user interviews- Hired and led a team of 5 for the growth efforts and led the cross-functional product-growth efforts Weniger anzeigen Launches- Organization and execution of launches in NORDICS, DACH, FR, IT, ES, BR, US => Offline marketing, promoter recruitment and briefing => Performance marketing creatives (FB ads) => Branding + creative development => Building communities through content, communication and moderation- Development of a scalable playbookModeration- Development of a user moderation system enabling Jodel to => reduce review times from ~24h to 5-20 mins on avg per day (depending on thecountry) => scale to any language with minimal effortSupport- Building up the support and its processes from scratch- Implementation of ZendeskProduct Development- Leading the cross-functional team rehauling the entire moderation system- Leading cross-functional product initiatives (agile product development, sprints,hypothesis-based experimentation)Community activities- Lead the "Jodel Wahl 2017" resulting national news coverage and 77 AMAs withlocal and national politicians including Lindner, Özdemir, Roth, Wagenknecht, Braun Weniger anzeigen

  • Head of Community Development

    Jan 2021 - now

  • Head of Expansion

    Jan 2021 - Jan 2021

  • Data Protection Officer

    Apr 2019 - Apr 2021

  • Head of Growth

    Jan 2020 - Jan 2021

  • Head of Community

    Jan 2019 - Jan 2020

  • Head of Growth

    Jan 2018 - Jan 2019

  • Head of Community

    Jan 2015 - Jan 2018
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  Mentoring Club

  Apr 2020 - now

  Mentor

  - Pro bono mentoring of young entrepreneurs in growth and community topics- Specialized in product-led growth, community-driven products, hypothesis-driven experimentation, marketing, and expansion)