Niklas Henckell

Niklas Henckell

Followers of Niklas Henckell619 followers
location of Niklas HenckellBerlin, Berlin, Germany

Connect with Niklas Henckell to Send Message

Connect

Connect with Niklas Henckell to Send Message

Connect
  • Timeline

  • About me

    Community, Growth, Expansion

  • Education

    • RWTH Aachen University

      -
  • Experience

    • Jodel

      Jan 2015 - now

      Expansion, Product Development, Growth Modeling and Performance Marketing- Developed and implemented a push strategy resulting in 15% DAU growth- Led experimental launches in the UK, AT and FR adjusting our offline and online playbooks to theCovid environment- Developed and implemented performance marketing and creative process- Hypothesis-driven experimentation to drive product growth- Development of LTV and general growth model- Market and user research through surveys and user interviews- Hired and led a team of 5 for the growth efforts and led the cross-functional product-growth efforts Weniger anzeigen Launches- Organization and execution of launches in NORDICS, DACH, FR, IT, ES, BR, US => Offline marketing, promoter recruitment and briefing => Performance marketing creatives (FB ads) => Branding + creative development => Building communities through content, communication and moderation- Development of a scalable playbookModeration- Development of a user moderation system enabling Jodel to => reduce review times from ~24h to 5-20 mins on avg per day (depending on thecountry) => scale to any language with minimal effortSupport- Building up the support and its processes from scratch- Implementation of ZendeskProduct Development- Leading the cross-functional team rehauling the entire moderation system- Leading cross-functional product initiatives (agile product development, sprints,hypothesis-based experimentation)Community activities- Lead the "Jodel Wahl 2017" resulting national news coverage and 77 AMAs withlocal and national politicians including Lindner, Özdemir, Roth, Wagenknecht, Braun Weniger anzeigen

      • Head of Community Development

        Jan 2021 - now
      • Head of Expansion

        Jan 2021 - Jan 2021
      • Data Protection Officer

        Apr 2019 - Apr 2021
      • Head of Growth

        Jan 2020 - Jan 2021
      • Head of Community

        Jan 2019 - Jan 2020
      • Head of Growth

        Jan 2018 - Jan 2019
      • Head of Community

        Jan 2015 - Jan 2018
    • Mentoring Club

      Apr 2020 - now
      Mentor

      - Pro bono mentoring of young entrepreneurs in growth and community topics- Specialized in product-led growth, community-driven products, hypothesis-driven experimentation, marketing, and expansion)

  • Licenses & Certifications

    • Growth Marketing Programme

      Startup Core Strengths
      Apr 2023