Deepanshu Goswami

Experience

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  Lovely Professional University

  May 2015 - Aug 2015

  Student counsellor
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  Dhanuka Agritech Ltd.

  Jul 2017 - Jul 2018

  Sales Executive

  Key responsibilities:• To execute all sales plans, achieve targets, run the sales excellence initiatives in the respective area.• Demand generation from farmers for the focused products• Distributor and retailer visits and order placement • Direct and Indirect selling of the products• Execution of field promotional activities with the team at farmer/village level • Analysing monthly MIS report and taking corrective measuresHighlights:• Chosen as an example for other associates in LEAP training Organised by Dhanuka Agritech Ltd. Show less

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  National Institute of Agricultural Marketing (NIAM), Jaipur

  Mar 2019 - Apr 2019

  Research Internship

  • Have completed one month research internship in CCS NIAM, Jaipur under the guidance of Dr. Hema Yadav (Director NIAM) on the Title- “Linking farmers with University Hostel Mess- Agricultural Marketing Perspective”

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  National Council of State Agricultral Marketing Board (COSAMB)

  Jun 2019 - Aug 2019

  Summer Internship

  • Worked as a Research Associate in National Council of State Agricultural Marketing Boards (COSAMB), New Delhi on project title “Anchor Investors and various Revenue Streams in Wholesale Fruit & Vegetables Market”.• Contacted various multinationals brands • Assessed the anchor investors need before inviting to Global Ganaur Green Hub (GGGH).

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  TechnoServe

  Nov 2019 - Jan 2020

  Management Intern

  • 2 months internship in TechnoServe on the project title “Value Chain Study of Wheat in District Gorakhpur of Uttar Pradesh and suggest it in the Business line of SBPCL”• Interviewed 200 farmers, 10 traders, 5 institutional buyers and government official for data collection to analyze and to develop the marketing strategies for SBPCL

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  Dhanuka Agritech Ltd.

  Feb 2020 - Nov 2021

  Key responsibilities: • Managing the two newly introduced products. • Timely execution and coordination with sales team for ATL/BTL activities related to the product• Regular interaction with Sales Manager and DGM/RSMs for increasing sales• Give the backend support from marketing side to sales team to apply push and pull strategy for on ground for the portfolio products such as focus product marketing scheme development, POP creation, Exploring new opportunities for the products, pushing and motivating sales team etc.• Market Mapping & Segmentation, Competition mapping, Target setting, formulation of sales plan, production planning & control• Area specific marketing initiatives to help in achievement of projected objectives in coordination with the local sales teams Show less Key responsibilities: • Managing the existing fungicide portfolio/assets, market intelligence, propose annual marketing Plan.• Finalizing the monthly calendar for marketing activities and ensuring the timely execution• Helping in stretching or repositioning the product life cycle.• Timely execution and coordination with sales team for ATL/BTL activities related to the product• Regular interaction with Sales Manager and DGM/RSMs for increasing sales• Give the backend support from marketing side to sales team to apply push and pull strategy for on ground for the portfolio products such as focus product marketing scheme development, POP creation, Exploring new opportunities for the products, pushing and motivating sales team etc.• Market Mapping & Segmentation, Competition mapping, Target setting, formulation of sales plan, production planning & control• Area specific marketing initiatives to help in achievement of projected objectives in coordination with the local sales teamsHighlights:• Successfully launched 2 World class 9(3) molecules for grapes amid the Covid-19 and participated in promotional activities on ground.• Helped in achieving the growth of 3 fungicide products Kirari (Downy Mildew), Kasu-B (Bactericide) and Cursor (1st Silicon based fungicide). • Execution and reposition of DAL in Apple Zone (Kashmir) Show less

  • Deputy Manager Marketing

    Aug 2021 - Nov 2021

  • Product Lead

    Jul 2020 - Aug 2021

  • Management Trainee

    Feb 2020 - Jul 2020
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  Indofil Industries Limited

  Nov 2021 - Jul 2022

  Regional Demand Generation Manager- WUP
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  SML Limited (Formerly known as Sulphur Mills Limited)

  Jul 2022 - Feb 2024

  • Fungicide Portfolio Lead

    Jul 2023 - Feb 2024

  • Crop Protection Lead - SML Limited

    Jul 2022 - Jul 2023
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  IPL Biologicals Limited

  Feb 2024 - now

  Portfolio Manager