Jerome Drujon D'Astros

Experience

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  SFR

  Jan 2002 - Jan 2003

  Competitive Intelligence Analyst

  Explore and collect insights on competitive products in the emerging mobile phone ecosystem. Connect and make sense of numerous data points to provide clear perspective to executive leadership.

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  Essilor

  Jan 2003 - Jan 2006

  Digital Marketing Manager

  Lead strategy and execution of the eyecare professionals digital ecosystem, including B2B transactional websites and online promotion. Advise and ideate on UX, design and business requirements. Connect internal and external business partners to ensure successful project delivery. Listen and take-in customer and internal feedback, iterate and improve platforms. Promote platforms through online sales incentives, external and internal communications, customer-facing demos on road-shows across Canada. Achieve online ordering growth of 20% YoY. Show less

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  Yellow Pages / Pages Jaunes – Canada

  May 2006 - May 2011

  Senior Product Manager, Digital

  Manage digital advertising product portfolio, with $100M+ top-line responsibility. Explore evolving market conditions, ideate on new business opportunities. Own new product business cases (ideation, strategy, revenue forecasts) and launch. Connect marketing, technical and leadership stakeholders: lead business requirements (e.g. UX, use cases, technical requirements) and alignment of technical and business stakeholders. Champion all product developments steps. Advise and support training peers on product deployment to field teams. Show less

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  Shire

  Feb 2012 - Apr 2014

  Digital Marketing Lead - Neuroscience

  Lead digital marketing strategy and program implementation for neuroscience portfolio across oUS markets. Advisor and strategist for the marketing team on multi-channel communications in support of the introduction of a new ADHD drug in 7 EU markets. Strategist, ideator and project lead on the redesign of several platforms supporting the digital strategy : promotional (HCP), medical education (HCP), disease awareness (patients) and patient support (patients and caregivers) websites. Connector of teams through internal promotion, training and coaching. Strategist, ideator and project lead on multi-channel promotion, including markting automation SEM, SEO and Programmatic Advertising. Show less

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  Fischer Connectors

  Apr 2014 - Dec 2014

  Digital Marketing Manager

  Lead digital marketing strategy globally, with a focus on UX strategy, advertising (SEO, SEM, social media, programmatic, marketing automation) and marketing analytics

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  Beckman Coulter Diagnostics

  Jan 2015 - Feb 2017

  Digital Marketing & Communications Manager

  Lead digital marketing strategy and deployment for emerging markets. Focus on promotional activities, HCP communications, marketing automation, infrastructure enablement. Advise and coach marketing peers on digital marketing capabilities and planning. Act as connector between team members to ensure cohesive marketing activities.

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  Edwards Lifesciences

  Mar 2017 - now

  • Strategy Director

    Apr 2022 - now

  • Senior Strategy Manager

    Oct 2020 - Apr 2022

  • Senior Marketing Manager, Digital Marketing

    Apr 2019 - Oct 2020

  • Digital Marketing Manager

    Mar 2017 - Mar 2019