Eden Weller

Experience

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  J. J. Keller & Associates, Inc.

  Mar 2005 - Aug 2021

  Grew and evolved the corporate research function from “data-gatherers” to diverse and dynamic “strategic, business partners.”Led a talented team of researchers to elevate how the voice of the customer was leveraged in new product/service development, business model generation and communication/messaging.Became a trusted go-to resource for internal stakeholders across departments and P&Ls to help them make more customer-centric decisions, more quickly.Built a human-centered design / design thinking capability• led/facilitated 20+ “design sprints” working with cross-functional teams on everything from internal “employer of choice” initiatives to product/service enhancements to breakthrough innovation / blue sky opportunities Show less Satisfy quantitative and qualitative research requests from internal clients (Product Development, Strategic Planning, Marketing and Sales). Includes concept testing, customer loyalty and satisfaction studies, voice of the customer initiatives, focus groups, beta tests, and exploratory research. Prepare corporate sales forecast. Involves making recommendations by analyzing prior year’s data and gauging the external environment. Analysis techniques used include correlations, moving average, exponential smoothing, trend estimation, and regression analysis. Show less

  • Sr. Customer & Market Insights Manager

    Jan 2018 - Aug 2021

  • Customer & Market Insights Manager

    Apr 2012 - Dec 2017

  • (Sr.) Customer & Market Research Analyst

    Mar 2005 - Mar 2012
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  Wisconsin Timber Rattlers

  May 2021 - now

  Usher Eden
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  WELLER workshops, LLC

  Oct 2021 - now

  Founder | facilitator | coach

  Bringing human-centered design to this community’s social sector. Helping teams disrupt status quo and traditional approaches to problem solving via empathetic listening, radical collaboration and rapid experimentation and testing.

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  Neenah Joint School District

  Oct 2023 - now

  Student advocate | hall monitor @ Neenah Middle School

  Connecting with today's youth by modeling calmness, kindness and empathy.