Caroline Liard

Experience

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  Orange

  Oct 1999 - Apr 2003

  Areas of business :1.Strategic planning — to identify the organization's business needs2.Business model analysis — to define the organization's policies and market approaches3.Process design — to standardize the organization’s workflows4.Systems analysis — the interpretation of business rules and requirements for technical systems (generally within IT)Deliverables1.Business requirements, i.e. business plan, Key Performance Indicator, project plan...2.Functional requirements, i.e. data models, technical specifications, use case scenarios, work instructions, reports...3.Non-functional requirements4.As-Is processes, i.e. flowcharts5.To-Be processes, i.e. flowcharts6.Data models, i.e. data requirements expressed as a documented data model of some sort7.Business case, a strategic plan containing shareholders’ risk and returnA business analyst is someone who analyzes an organization or business domain He insures "a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and to recommend solutions that enable the organization to achieve its goals." Show less

  • Senior Business Analyst | Marketing Strategy | Marketing | Process Definition

    Oct 2000 - Apr 2003

  • Business Analyst | Markeiting Strategy | Marketing | Process Definition

    Oct 1999 - Sept 2000
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  BPA Solutions

  May 2003 - Jul 2004

  Sales and Marketing Manager | Marketing | Selling

  Deliverables : ✔ Surveys : market segmentation, competitive and results analyses : market and selling evolution✔ Acquisition of new customers, and partners✔ Maintenance of high quality customers relationship through active support✔ Performs sales activities on major accounts and negotiates sales price and discounts in consultation with the VP✔ Accurately forecasts annual, quarterly and monthly revenue streams.✔ Develops specific plans to ensure revenue growth ✔ Provides quarterly results assessments of sales - Formulates all sales policies, practices and procedures.✔ Develop sales strategies to improve market share in all product lines.✔ Establish and control budgets for sales promotion and trade show expenses.Achievement : ✔ 115% of the 2003 sales quota✔ 140% of the 2004 sales quota Show less

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  Pharmacie de la Rosière - Intercosmetica

  Aug 2004 - May 2005

  Business Development Manager, Swiss German and Swiss Italian part | Marketing | Selling

  Business developpement of the Swiss Nature product in the Swiss German and Italian areaMain activities :✔ Develop the marketing strategy and identify new business opportunities✔ Bring marketing and advertising necessery actions✔ Maintain an extensive knowledge of current market conditions (market segmentation, competitive analysis...)✔ Implement the business strategy in Swiss German and Italian Part✔ Identefy customers needs and decide on necessary remedial actionAchievement : Consistently achieved a high level of customer satisfaction by exhibiting a positive attitude and building trust, by ensuring commitments are met and expectations are exceeded by offering additional information about the company’s products in line with customer needs and priorities. Show less

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  TRN SA - Transports Régionaux Neuchâtelois

  May 2005 - Jun 2012

  Marketing and Communication Manager | Marketing | Corporate Identity | Communication | Sponsoring

  Delivrables :✔ CORPORATE IDENTITY- deployment of the new brand logo. Declension: business card, letter paper, vehicle (busses and train), points of sales, busses and trains stations, external sales and advertising documentations- internal and external image management✔ PROMOTION AND ADVERTISING- Elaboration of promotional and advertising budget, media planning and advertising/sensibilisation campaigns - Conception of print adverts and flyers✔ EVENTS MANAGEMENT- Organisation of events such as : press conferences, point of sales inaugurations, customers information cessions, anniversary celebrations,...✔ COMMUNICATION- External communication : redaction of annual report, press releases and organisation of press conferences- Writing of newsletters and customers events presentations- Internet and social networking communication- Internal communication : company newspaper and notices to collaborators✔ PUBLICS RELATIONS AND PARTNERS- Development of high quality Relationship with the medias and partnersSPONSORING- Selection of sponsors and creation of partnerships✔ CUSTOMER SERVICES- Trace problems and decide on necessary remedial action✔ LABEL 'Q' CUSTOMERS- Management, control and customers satisfaction follow up Show less

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  ONDE VERTE

  Jun 2012 - Apr 2015

  President of the ONDE VERTE Communication Group

  Delivrables :✔MARKET SURVEY AND STRATEGY - Market survey: customers needs, market trends, brand awareness - Conception of long, medium and short term marketing stratégies- Elaboration of marketing plan, annuel budget and running of new products✔PROMOTION AND AVERTISING- Elaboration of promotional and advertising budget, media planning and advertising/sensibilisation campaigns - Conception of print adverts and flyers

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  Transports Publics Neuchâtelois SA (transN)

  Jun 2012 - Nov 2015

  Marketing and Communication Manager | Marketing | Corporate Identity | Communication | Sponsoring

  Delivrables :✔ MARKETING/STRATEGIES- Conception of long, medium and short term marketing strategies- Elaboration of marketing plan, annuel budget - Market studies: identification of customers needs, market trends and brand awareness✔ CORPORATE IDENTITY- deployment of the new brand logo. Declension: business card, letter paper, vehicle (busses and train), points of sales, busses and trains stations, external sales and advertising documentations- internal and external image management✔ COMMUNICATION- External communication : redaction of annual report, press releases and organisation of press conferences- Writing of newsletters and customers events presentations- Internet and social networking communication- Internal communication : company newspaper and notices to collaborators✔ PROMOTION AND ADVERTISING- Elaboration of promotional and advertising budget, media planning and advertising/sensibilisation campaigns - Conception of print adverts and flyers✔ EVENTS MANAGEMENT- Organisation of events such as : press conferences, point of sales inaugurations, customers information cessions, anniversary celebrations,...✔ PUBLICS RELATIONS AND PARTNERS- Development of high quality Relationship with the medias and partners✔ SPONSORING- Selection of sponsors and creation of partnerships✔ CUSTOMER SERVICES- Trace problems and decide on necessary remedial action Show less

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  MACOMM-DIGITALE

  Nov 2015 - Jan 2024

  Digital Marketing | Social Network Training | Search Engine Optimisation (SEO) | Community Manager

  Founder of the agency MACOMM-DIGITALE, consultant and trainer in digital marketing and social media, I accompany businesses and individuals with their numeric transition. MACOMM-DIGITALE is an agency specialized in social network consulting and training, in group settings of tailor-made for individual needs. My Specialties : ✔ audit of your Web site✔ referencing ✔ community management✔ social media coaching and training✔ Facebook, Instagram and Linkedin adsOn location intervention with your company or via my social media on-line trainings, it would be my pleasure to share with you my passion, my experience and my convictions related to marketing Mail : caroline@macomm-digitale.com, www.macomm-digitale.comTel : 0041 79 408 72 27Facebook : https://www.facebook.com/macommdigitale/Twitter : https://twitter.com/c_liard Show less

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  Romandie Formation

  Jan 2018 - Jan 2020

  Social Media Trainer : Facebook, Facebook Ads, Instagram, LinkedIn

  Training for PME : Facebook, Facebook Advertising, LinkedIn and Instagram

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  HEG - Haute école de gestion Arc

  Apr 2019 - Jun 2022

  Lecturer Digital Marketing

  I support students in their digital marketing course : ✔ natural referencing and paid referencing✔ write for the web✔ the missions of the community manager✔ facebook/instagram advertising