Jane Spence

Experience

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  First Federal

  Jan 1990 - Jan 1996

  Marketing Communications Specialist
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  Rochester Community Savings Bank

  Mar 1996 - Mar 1998

  EFT/Debit Card Product Manager
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  Verizon

  Jan 1999 - May 2017

  Manage advertising agencies to strategize, create and execute offline campaigns including direct mail, TV, radio, print, OOH and guerrilla tactics; product collateral and employee and channel communications; and online campaigns including sweepstakes, search, banners, sponsorships and email. Optimize results within a continual test and learn structure. Report program strategy, tactics, timing anfd results to internal stakeholders such as product, channel, finance, etc.

  • Group Manager - FiOS National Marketing

    Jul 1999 - May 2017

  • MarCom Manager

    Jan 1999 - May 2017
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  Windstream

  Nov 2018 - May 2023

  Design, plan, manage, and optimize integrated digital campaigns across multiple channels to generate pipeline via traditional and account-based demand generation strategies.Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.Create impactful nurture programs to improve conversion rates from leads to opportunities. Work closely with the Marketing Operations team for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.Develop, maintain, and execute demand generation plans aligned with business goals.Develop a deep understanding of customers, products, and the buyer’s journey.Work closely with other departments to build cross-functional cohesion.Present to upper management to get buy-in and secure budgets, as well as report results.Grow distribution across all channels, not just owned channels. Create content supported by SEO/SEM optimization and PPC strategy.Ensure that content reaches the right part of the sales funnel at the right time.Collaborate with sales and marketing to build programs that support sales enablement.Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.Measure, analyze, and report campaign performance. Show less Act as a strategic partner to the regional sales leadership team, supporting sales executives across the region. • Leverage marketing campaigns, tools, systems and processes to drive focused sales activity and success in conjunction with Windstream Enterprise strategic objectives. • Serve as the voice of the sales team in providing value added and constructive feedback to the marketing organization that will enhance and improve marketing/sales alignment and success.• Serve as SME related to industry and field related opportunities to enhance our marketing capabilities as an organization through critical feedback for existing process improvement, new or underutilized vendor and system features/functionality, and marketing best practices that are not currently being leveraged.Proactively navigate roles and responsibilities with transparent communication, strong team vision aligned to corporate objectives and an attitude of optimism. • Be creative and nimble in our marketing approach by responding to the needs of the sales team• Ensure tight alignment between marketing, sales and cross-functional teams for efficient execution of marketing programs and sales communication.• Display an infectious level of exuberance and enthusiasm on a daily basis to energize and support sales teams and rally them behind the tasks at handUtilize metrics and reporting to champion Marketing success through the sales organization • Fully leverage all analytic and reporting tools to promote data-driven recommendations and engagement for Marketing campaigns• Enable and advocate for sales and peers to engage with available tools and dashboards to become self-aware and self-proficient in identifying and impacting their success metrics• Drive change in the business by identifying areas of opportunity for improvement in analytic and reporting opportunities• Deliver demand generation through key vertical events and tradeshows. Show less

  • Demand Generation Manager

    Jan 2022 - May 2023

  • Field Marketing Manager

    Jul 2020 - Jan 2022

  • Sr Consultant, Retention Marketing

    Nov 2018 - Jul 2020
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  Ascend Marketing

  Aug 2023 - now

  Marketing Consultant