Kyle Wojciechowski

Experience

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  NEXT! Ad Agency (A Division of CGI Communications)

  Jun 2014 - Oct 2014

  Sales Associate

  - Responsible for working within teams to develop sales/marketing campaigns.- Researched communities and businesses to generate sales leads.- Contacted business owners to set quality appointments for Sales Executives.

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  Mainstreethost

  Nov 2014 - Aug 2016

  Account Coordinator

  - Managed digital marketing campaigns including SEO/SEM, Social Media, Web Development, and Content Marketing services for agency clients.- Served as main point of contact and ensured all services were completed to the client’s satisfaction.- Utilized sales skills to cross-sell and upsell digital marketing services to clients.- Qualified potential customers and advised sales staff on best strategy for presentation.- Assisted sales staff in renewing clients’ annual marketing programs.- Grew current business and identified prospective opportunities with new clients.- Maintained customer information and relationships within CRM. Show less

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  Buffalo Niagara Partnership

  Aug 2016 - Mar 2019

  - Acted as project manager for Buffalo Niagara Partnership programs, initiatives and events through the creation of marketing/promotional plans, writing and/or editing blogs, creating social media posts, press releases, website features, emails and more.- Managed all social media channels and employee social media advocacy program.- Coordinated and produced email campaigns to current members and prospects.- Developed and managed content strategy.- Maintained analytics for website/social media, and reported to senior management and CEO.- Developed forms, surveys, and nurture campaigns resulting in a more streamlined lead generation and sales process. Show less

  • Digital Marketing Specialist

    Sept 2018 - Mar 2019

  • Marketing Coordinator

    Aug 2016 - Sept 2018
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  SparkCharge

  Mar 2019 - Apr 2020

  Marketing Director

  - Responsible for all marketing, communications, public relations, and business development efforts.- Clearly articulated the customer value proposition for each business segment through compelling marketing messaging.- Built strategic relationships with current and potential customers and partners.- Defined, owned, and analyzed metrics to measure marketing success on an ongoing basis.

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  Foodnerd

  Apr 2020 - Dec 2020

  Vice President, Marketing

  - Created and executed marketing plan for CPG startup- Led go-to-market strategy for innovative superfood product lines from conception to post-launch promotion- Developed brand guidelines and content marketing strategy to position Foodnerd as experts in our space- Utilized an array of tools and services to drive organic growth and traction- Managed a team of marketing staff as well as external partners & agencies- Pitched angel investors to secure seed round capital Show less

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  Splendid Strategy

  Jun 2021 - now

  Founder