Jen M.

Experience

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  GameStop

  Sept 2005 - May 2009

  Game Advisor

  • Assist customers by providing knowledge of products and services available to help them make a purchase• Complete merchandising including arranging and placing signage and promotional materials, and pricing and arranging products on the sales floor• Assist with marketing promotions and sales by using signage and promotional materials in store and distributing filers and mailer ads to customers

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  Movie Trading Company

  Jul 2009 - Jun 2010

  Sales Associate

  • Drive product sales by utilizing an extensive knowledge of movies, games and music as well as sales and marketing techniques• Provide growth assistance for the new store location through sales, marketing and excellent customer service

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  Collin College

  Nov 2009 - Feb 2015

  Responsible for all aspects of marketing and web communications for a multi-million-dollar National Science Foundation grant program. • Updated and maintained website including designing and creating new graphics, pages and content. Implemented search feature and internal user wiki to improve user experience and assist with resource dissemination. Launched weekly blog and monthly email newsletter resulting in 50% increased traffic to website and greater exposure for grant.• Grew online presence for grant using social media and email marketing platforms. Developed an editorial calendar to share original and curated content across social media channels and in email campaigns. Analyzed performance of posts and emails, then implemented strategies that increased overall user engagement by 65%. Presented annual results to granting agency, and presented several workshops to help other grant programs and partners improve their social media performance. • Worked integrally with team to produce several yearly professional development events. Designed a cohesive visual identity for all event marketing and communications. Increased attendance and event exposure via email newsletters, blog posts, flyers and social media posts. Customized brand identity and marketing for the successful launch of new events in multiple markets across the nation.• Attended, photographed and produced video from multiple national conferences. Videos were uploaded to YouTube and have increased channel activity over 200%. Photographs have been used in multiple NSF program books, websites and conference materials. Used social media to engage with other conference attendees and generate awareness for the program.• Served as interim web communications editor on a $20 million Department of Labor grant. Provided team with website and graphic design support, as well as event photography and videography. Assisted team with publishing email and print newsletters as well as content for social media. Show less Responsible for website design and maintenance as well as marketing and event production for a local Small Business Administration grant program.• Managed marketing efforts for the center through the use of social media and email newsletters. Set up accounts on Facebook and Twitter, and used them to increase client engagement and outreach. Assisted clients in understanding how to use social media and email marketing for their businesses. Partnered with companies such as Constant Contact and Google AdWords to organize and present workshops on small business digital advertising and email marketing.• Designed and developed a new website for center implementing a user friendly design as well as SEO techniques. Created a new online client intake system to streamline processes and improve client experience. Also produced several interactive online courses to increase user engagement and outreach. Implemented online calendar and registration for workshops that led to increased attendance.• Created and produced a successful small business internet marketing event. Responsible for event concept, design, website, online marketing and event promotion. Event concept and designs were also used for a spin-off events hosted by the Governors Office and Texas Workforce Commission.• Worked closely with the National Football League to produce a small business event for Super Bowl XLV. Responsible for designing event signage, email communications, and print materials utilizing existing artwork to maintain NFL branding. Also assisted with writing and reviewing proposals and working with vendors to execute contracts.• Assisted Director, Secretary and Counselors with clients, appointments, and database entries. Show less

  • Web Communications Editor, National Convergence Technology Center

    Oct 2012 - Feb 2015

  • Assistant, Small Business Development Center

    Nov 2009 - Oct 2012
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  Appalachian Trail

  Mar 2015 - Sept 2015

  Appalachian Trail Thru Hiker

  I walked from Georgia to Maine! And boy am I tired. The Appalachian Trail is a National Scenic Trail, stretching 2,189.2 miles from Springer Mountain, Georgia to Mount Katahdin, Maine. A person who walks the entire trail in a single attempt is considered a thru hiker. I am such a person. And historically, only 25% of us are successful.Not only does thru hiking require the ability to walk through treacherous conditions (i.e. never ending rain, freezing snow, melting heat, stifling humidity, and swarms of mosquitoes the likes of which are rarely seen outside of the jungle) day after day, it requires most of all an unfailing determination and grit to do so (of which I have in abundance). I believe my ability to adapt and determine creative solutions to problems helped a great deal throughout my hike.Thru hiking gave me the opportunity to creatively reset and explore my passion for photography. But I also utilized practical skills like budgeting and planning to make it happen. Show less

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  Wagly

  Mar 2016 - Jul 2017

  Dog Hiker

  I walked dogs! Not just one or two, but up to 15. All at once and all off-leash. Does that sound like a lot of pressure? It sure was, but I made it work. I used many different positive reinforcement dog training and handling techniques to ensure that all my furry friends enjoyed a safe and fun romp at the ranch. Not only did these lucky dogs get to spend the afternoon running around on a 750 acre private ranch overlooking the ocean, but I picked them up and dropped them off right at their front door. Talk about service!It wasn't all fun and games though. This job required a great deal of leadership, time management, independent thinking and creative problem solving skills to pull off. Each day was a new challenge and I was constantly learning and rising to it. I strived to achieve a high level of client satisfaction and measured each days success with number of tails wagged and cookies dispensed. Show less

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  Stanford University

  Nov 2017 - now

  Leading the marketing and digital event strategy for the Office of Special Events and Protocol. Leading the marketing and digital communication strategy for the Office of Special Events and Protocol. Providing the Office of Special Events and Protocol with marketing, website content and event support.

  • Senior Marketing and Digital Manager

    Sept 2023 - now

  • Marketing and Digital Manager

    Apr 2022 - Sept 2023

  • Assistant Marketing Manager

    Nov 2017 - Apr 2022