Nikhil Malla

Experience

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  Lex Witness - India's 1st Magazine on Legal & Corporate Affairs

  Aug 2017 - Jun 2019

  Marketing Executive

  « Achieved an open rate of 40% and a click rate of 10% for legal events for email campaigns « Sold first ever 5 years subscription to a client & maximized profits by 200% for each quarter. → Generated outbound leads and responded to inbound queries for magazine subscriptions, event sponsorships, and ad spaces. →Strategized marketing campaigns and worked with the design team to ensure the development of high-quality collateral. → Planned, marketed, and organized legal and corporate events (national and international). On-boarded speakers and sponsors, finalized agenda, booked venues and managed logistics and other vendors. → Created detailed articles for branded journalism for clients and the organization and developed fruitful media relations. → Produced high-quality content for the magazine and the editorial column and reviewed copies before publishing. → Outsourced relevant content from the Corporate Legal Fraternity & Law Firms, interviews, and other entries. Show less

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  Yours Eventfully

  Jun 2019 - Jan 2021

  Artist Manager, Marketing & Business Development Executive

  « Boosted social media traffic by 400% in one year « Grew Followers on company’s Instagram handle by 1k+ « Managed over 450+ events including music concerts, corporate shows, food festivals, & private events. → Handled a portfolio of 12 artists, providing 360-degree artist management services including building online and offline presence; administering photo shoots, video shoots, and song recording, handling show booking, and generating business. → Assisted with the rollout of branding services that involved social media management, logo design, and content creation. → Directly worked with the CEO, and conceptualized compelling content and strategies for social media (FB, IG, YT), and other digital channels (email campaigns, blogs, websites) for both artists and the organization. → Crafted all brand communication and ensured all published content is relevant, well researched, and coherent with brand identity. → Implemented artist song launch campaigns and other promotional campaigns to generate business leads. → Audited SEO & SEM and improved FB/IG engagement through moment and conversational marketing. → Directed efforts towards enhancing brand equity through generating press releases for song launches, and moderating artist and company interviews. Maintained the PR database & documented the media coverage. → Served on the team planning and executing the talk show “The Baat-Cheet” that featured over 100 artists, and was viewed by an audience of 100K. (an initiative to connect with Artists all over India during the pandemic). Show less

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  Self-employed

  Feb 2021 - Sept 2021

  Freelance Digital Marketing & Branding Consultant

  ◆ Content Marketing→ Writing blogs for B2B & B2C clients & designing content marketing & branding strategy→ Executing new content marketing strategies such as link building and improving existing content by updating it→ Curating Paid Media Ad copies for brands for awareness, reach & lead generation purposes◆ Process Optimization & Market Research→ Implementing & optimizing the blog writing process while conducting research→ Orchestrating SEO and keyword optimization by ensuring 100% accuracy while translating concepts → Optimizing website content to ensure higher ranking and better landing page◆ Social Media Marketing→ Developing strategies for postings and drafting content calendars for organic and promotional posts.→ Running Paid Ads on various platforms as per the different stages of the consumer funnel→ Reached an audience of 17,611 with 341 clicks at INR 0.96 via Facebook Ads◆ Branding→ Providing solutions to help increase Brand Equity and increase Brand visibility. Show less

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  Pee Safe

  Sept 2021 - Aug 2022

  Copyeditor
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  Nothing Else Matters

  Aug 2022 - Aug 2023

  Copywriter
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  Chimp&z Inc Mumbai

  Aug 2023 - now

  Sr. Copywriter