Finn Nilsen

Experience

• 

  Bishop Ranch by Sunset Development Company

  Jun 2011 - Jul 2011

  Intern

  Sunset Development owns and manages Bishop Ranch, a business park in San Ramon, California. Industry: Commercial Real Estate Responsibilities• Developed strategy towards social media• Developed employee database • In charge of Wednesday food truck event

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  America's Cup

  May 2013 - Sept 2013

  Operations Coordinator Intern

  During the 34th America’s Cup, I interned at the America’s Cup Event Authority (ACEA) and was a member of the Operations Department. Industry: Sports MarketingResponsibilities • Organized daily schedule through Excel and performed other tasks through Excel.• Purchasing agent (i.e. purchasing three 1500 gallon water tanks worth $6,000).• Accounting communication between the Operations Department and the Finance Department.• Communication and logistics with event sponsors.

• 

  JustAnswer

  Sept 2014 - Mar 2017

  • Developed ChatScript for JustAnswer’s chatbot, enhancing the conversion funnel.• Produced analytics reports on chatbot interactions with customers, helping create a smarter chatbot. • Organized Optimizely A/B testing and assisted in data analysis, streamlining testing workflow.• Assisted with development of a silo structure SEO strategy, boosting Google search ranking. • Managed social channels, driving both organic engagement and paid ad spend return.• Data analysis of traffic/engagement and how it impacts business goals. Results- Q4 2015 I achieved over 200% ROAS (return on ad spend) with boosted content on Facebook.- Q4 2015 I achieved over150% ROAS with Facebook re-targeting ads.Responsibilities• Managed social channels.• Data analysis of traffic and engagement and how it impacts business goals.

  • ChatScript Developer

    May 2016 - Mar 2017

  • Marketing Coordinator

    Jan 2016 - May 2016

  • Social Media Associate

    Nov 2014 - Dec 2015

  • Social Media Intern

    Sept 2014 - Nov 2014
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  Mogo Interactive

  Mar 2017 - Nov 2022

  • Scoped, planned, developed, and released an in-house automation platform called HUB. HUB supported sales and activation of digital marketing products across many channels. These products resulted in over $100MM annual revenue.• Implemented a cookieless solution targeting first party audiences using Liveramp Ramp IDs. This solution was built to better analyze and identify anonymized data in preparation for the loss of the browser cookie.• Lead API integrations into The Trade Desk, Google DV360, Google Ad Manager, and Google Campaign Manager. The goal of these integrations was to automate the digital campaign build/management process.• Developed campaign reporting infrastructure with many data sources, API integrations, and target databases. Automated a manual end-of-campaign reporting process impacting over 500+ performance reports each quarter.• Created an agile development process, managing multiple engineering teams and product managers.• Developed a formal user feedback forum and product launch timeline. Utilized key platform metrics and user data to apply to a product roadmap. Show less • Onboarded and managed a Salesforce DMP to better analyze audience segments and productized audience data strategies.• Managed and developed digital marketing products to better enhance performance of agency-client digital marketing campaigns.• Managed a reporting infrastructure through Datorama presenting a transparent, easy-to-understand view of agency client’s digital campaign.• Managed business relationships with various technology platforms such as Trade Desk, DV360, Salesforce, and Datorama.• Lead and mentored a team of digital marketers to ensure agency-client campaigns hit all KPI goals. Show less

  • Associate Director, Product Management

    Mar 2020 - Nov 2022

  • Associate Director, Media Activation

    Jul 2019 - Mar 2020

  • Technical Supervisor

    Jun 2018 - Jul 2019

  • Senior Account Strategist

    Mar 2017 - Jul 2018
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  The Trade Desk

  Nov 2022 - now

  • Senior Product Manager, Measurement

    May 2024 - now

  • Product Manager II, Measurement

    Nov 2022 - May 2024