
Aurora Lillard
Assistant Manager

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About me
A copywriter who uses the power of words and captivating design to transform your ideas into compelling narratives and craft persuasive messages that resonate. #copywriting #contentwriting #contentmarketing
Education

University of Florida
2013 - 2019Bachelor's of Arts English GraduateThis program focused on developing keen skills to analyze complex concepts, think critically, and communicate effectively. It concentrated on developing strong writing and editing skills essential for crafting clear and persuasive narratives, using a mix of creativity, clarity, personalization, and strategic thinking. I finished my educational journey strong, having received the honor of Deans's List multiple times and graduating cum laude.

University of Florida
2022 - 2024Master of Arts - MA Digital StrategyA focus on digital Strategy, encompassing digital marketing and online advertising while learning to craft persuasive content for various digital platforms, generate leads through creative messaging, build resonant branding, enhance outcomes with CRM tools, and optimize website user experiences.
Experience

Kirkland
Sept 2015 - May 2016Assistant ManagerWith promotion from sales to Assistant Manager within 3 months of the company, my managerial experience endowed me with the ability to classify productivity standards by developing goals and objectives for my team. Helping customers achieve their creative visions required further member service development with employees through weekly targets along with role-playing sessions and strong teamwork.

Florida Credit Union
Feb 2017 - May 2020Financial ConsultantAs a solutions specialist I providing accounting and financial advisory by aiding members with credit consulting services, individualistic member accounting assistance along with loan production and evaluation. Per the institution's procedures, all file upkeep is kept within legal standards.

CAMPUS USA Credit Union
Jun 2020 - Oct 2022Title ClerkI maintain the Credit Union's members' tax and title documentation while assisting with individual requests from members, dealers, insurance agencies, and state inquiries. Common duties include placing the Credit Union's lien, releasing lien promptly, assisting insurance agencies in instances of a total loss, and state transfer requests. I prepare tax and title documents according to the law and work with third parties to assist our members with efficiency and accuracy while preserving a high level of customer confidentiality. Show less

Bennu Books
Jul 2020 - nowIndependent PublisherCrafted unique content for manuscripts, marketing materials, and social media posts.Conducted thorough market research to pinpoint target audiences and niche markets by analyzing sales data, reader demographics, and industry trends, facilitating data-driven publishing decisions.Oversaw projects from inception to launch, encompassing creative narrative development, distribution logistics, scheduling, and digital campaign strategies.Enhanced content quality through meticulous editing, refining grammar, punctuation, style, formatting, and overall clarity. Show less

Meerkat Media Group
Jan 2024 - nowRemote Content SpecialistAs a content creator, I developed blog posts for multiple clients, leveraging my SEO knowledge and best practices in copywriting and formatting to increase website traffic, boost brand authority, and cultivate community. I took charge of crafting branded content for various clients, ensuring seamless consistency with their unique voice and tone.Additionally, I designed newsletter graphics and copy, contributing to compelling and visually appealing email marketing campaigns. I proactively managed social media profiles and engaged with online audiences, driving increased brand visibility and engagement. Show less
Licenses & Certifications

SEO Certification
HubSpot AcademyMar 2023- View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)Sept 2022 
Email Marketing Certified
HubSpot AcademyMar 2024
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