Arun Prasanth

Experience

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  BizData

  Jul 2014 - Jun 2017

  Junior Adtrafficker/Ad Operations Specialist

  Working in a Amobee DSPTraffic Placements, Ads, creatives in Amobee and Doubleclick.Test and modify Javascript, Iframe, HTML,Innovid(vast/Vpaid) tags and anyother 3rd party creatives. Troubleshoot Creatives rejection in Adx and Appnexus.Working with all types of creatives like GIF, JPG, HTML, Flash and video.Confirmation of all ads running on supported browsers. Make sure that ads load correctly and click through is redirecting to the desird web page.Direct client interaction through Hangouts.Managing day to day servicing needs of clients and their requestsUse to perform on QA part to check all the trafficking is worked correctly. Show less

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  BIZDATA TECHNOLOGIES PRIVATE LIMITED

  Jul 2017 - Sept 2019

  Senior Adtrafficker/Digital Marketing Executive

  Setting up the Campaigns on multiple DSP platforms - AMOBEE(Turn), Doubleclick Bid manager(DBM) - Mid levelResponsible for Managing and optimizing campaigns for the APAC, EMEA, NA regions.Trafficking, Managing and QA'ing online advertising campaigns like display, Mobile, Video and Social(Midlevel).Providing Excellent services for various accounts to Account managers and sales team.Creating data insights reports, Geo, demographic reports for the clients by using the stored audience dta details.Troubleshoot the discrepancy issues(Impressions,clicks) and PMP, programattic delivery issues.Use to provide the reports to Account managers regarding the impressions, clicks, actions,viewability, completions are fine at both end(Amobee platform and 3rd party side)use to manage the team depending on my shift.Creating Tableau, Nielsen reports. Have knowledge of salesforce CRM (version 1.0 and lightning version 2.0) CRM (www.salesforce.com) Show less

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  IDP Connect

  Sept 2019 - Feb 2025

  Technical Account Manager

  Run Programmatic display, mobile and video campaigns in Adform & Admedo DSP for APAC, EMEA, US and Canada partner university clients. Also optimize the campaign to reach the CTR and conversion rate benchmark. Handling campaigns in Google Ad manager (DFP) for the education & IELTS related publishers like IDP.com, Hotcourses, Complete University guide, Whatuni.Using Facebook Ad manager for the UK & Australian partner university clients.• Using GTM for Conversion pixel implementation and Google analytics for audience segmentation. • Create reports using Data Studio, Power BI and Excel• Do ad operations & Creative auditing (GIF, HTML, Jpg, Third Party)• Trouble shooting, monitoring & optimizing the campaigns in order to solve the under delivery and over delivery performance.• Strong familiar knowledge with industry standard knowledge of third party ad serving programs, including Audience targeting, Retargeting, Contextual, Content Targeting, Prospect Targeting Etc. Show less

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  IDP India

  Jan 2024 - now

  Performance Marketing Strategist