Joelle Resnik

Experience

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  One River School of Art and Design

  Jun 2015 - Aug 2015

  Marketing Development Intern

  Reinvented marketing approach on social media to incorporate alternative target generation, securing larger viewership. Created compelling advertisements and coupons for brand events using Adobe Photoshop. Artfully photographed students, courses, and camps to revamp company website. Ensured client acquisition and customer satisfaction via dependable phone sales, receptivity to feedback, and enthusiasm.

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  Boston College Career Center

  Nov 2015 - May 2018

  Marketing and Graphic Development Intern

  Created all visual content for 40+ unique career programs, networking events, and undergraduate-specific activities serving 9,000 students and 300+ employers annually. Assisted tech branch with website management, design, and updates to keep information relevant and intuitive for users. Developed written content for weekly blogs, social media posts, and student newsletters to promote vocational programs.

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  TUN, Inc.

  May 2016 - Aug 2016

  Digital Marketing Intern

  Leveraged grassroots marketing strategy among partner merchants nationwide to help build largest student discount network ever created at 16,000+ businesses. Structured website content using SEO analysis and led CRM outreach to prompt successful expansion of company and connections. Composed prose for company blog concerning financial stability, student life, and student advocacy. Designed brand graphics for Twitter, Facebook, and Pinterest platforms, along with video production, effectively driving website traffic (Monthly blog views: 244% increase). Show less

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  Language Connections

  May 2017 - Aug 2017

  Marketing Intern

  Maintained CRM systems including Salesforce and Constant Contact to advance business operations and sales throughout the multi-step translation process. Identified strong digital avenues to target international markets and acquire diverse clients via Facebook, LinkedIn, SlideShare, Yelp, phone sales, and guest blogs. Composed weekly content to showcase company projects and boost brand recognition, such as case studies using WordPress, infographics using Photoshop, and email campaigns using Constant Contact. Show less

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  Northeastern University

  Dec 2018 - Jan 2022

  Marketing Coordinator

  Redesigned three websites for the university's School of Criminology and Criminal Justice to modernize content, improve user experience, and better represent the organizations’ missions. Led collaborative efforts with the school's director, faculty, staff, and undergraduate marketing assistant to drive growth in student applicants, ensure consistent branding across promotional materials with Adobe Creative Suite, and use MailChimp analytics to improve bi-weekly communications with graduate students.Successes included growing our social media presence (Twitter followers: 168% increase, Facebook followers: 53% increase), coordinating a 50-person conference in Barbados to promote evidence-based strategies that reduce youth violence, and simultaneously managing a peer department's social channels in between hires. Show less

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  Phreesia

  Jan 2022 - Jan 2023

  Marketing Associate

  Project managed email marketing campaigns using Marketo to drive MQLs. Worked cross-functionally with designers, content specialists, and business leaders to manage marketing initiatives including webinars, thought leadership emails, case studies, and blogs. Led collaborative meetings with the sales development team to discuss strategic marketing initiatives, test talk tracks, and solve operational challenges.

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  Sanofi

  Feb 2023 - now

  • Senior Manager, Internal Communications

    Oct 2024 - now

  • Manager, Internal Communications

    Feb 2023 - Oct 2024