Sambit Sengupta

Experience

• 

  Mechatronics Test Equipment (I) Pvt. Ltd.

  Jan 2000 - Jan 2003

  Resident engineer/Application engineer

  Responsibilities- Design services revenue, New projects from DRDO & ISRO. Responsible for establishing VLSI/ FPGA labs- in universities- Tamilnadu, Goa, Kerala and Karnataka. Was working out of Bangalore office (established field office & distribution network) for both MTE test equipments and Bitmapper integration ltd.

• 

  CG CoreEl Programmable Solutions

  Jan 2003 - Jan 2005

  Sales Engineer

  Sales engineer for Hyderabad accounts selling- Mentor Graphics, Temento, Transeda EDA products. Also all PSU, Aerospace & Defence accounts of Bangalore. Grew- business from $1.5M to $4.6M

• 

  Avnet

  Sept 2005 - Jun 2007

  Product management function for Xilinx in Avnet-EM-India. Grew more than 18% + QoQ- straight 2 qtrs Sales person in Avnet EM -India for Bangalore based- PSUs, Aerospace and Defence customers. Was recognised for growing PSU accounts 2X YoY. 20+ project wins with team at A&D customers- enabled to get long term revenues

  • Product manager [ Xilinx]

    Dec 2006 - Jun 2007

  • Key Account Manager

    Sept 2005 - Nov 2006
• 

  IBM

  Jul 2007 - Oct 2007

  Client Manager

  Contract management for IBM semiconductor group.

• 

  Avnet

  Nov 2007 - now

  Responsible for leading the supplier & product management (SPM) and field application engineering (FAE) teams in India. The SPM team is responsible for all the semiconductor line cards and their business with Avnet India, while the FAE team helps generate demand creation. I help by initiating end-to-end solution launches, go-to-market strategy implementation and business development. Entrusted to lead a team of passionate sellers across Asia to enable customers with innovative solutions. Primarily focusing on IoT /connected solutions- to solve customer's problems. Helping partners with- Sensors, Microsoft Azure Sphere, IoT security, eUICC products , Industrial IoT gateways , Connected Modules , PaaS & SaaS -services. Lead a team of 30 FAEs (Field Application Engineers) in India. Responsible for new business development for Avnet India ($100M +). Working with various Semiconductor vendors to execute successful projects- for Smart metering, Aadhar enabled payment systems, IoT & IIoT -devices + services, AIS140 based auto designs and various aerospace & defence projects. Lead the Avnet EM-India team of field application engineers and guiding them to win more mindshare with valued customers and suppliers. Specific responsibility to create new demand for top-8 linecards & creating value with new non franchised linecards. Won major smart metering projects ($6M) Responsible for P/L & welfare of all FAE team- across entire Region- India Role- to lead FAE team, Also support Marketing team- to work as product manager (Transition role) for TI & RDC. supporting Avnet India team to implement- Trade compliance rules. Multiple- cross functional role. Product marketing function at Avnet EM-India for Texas instruments and Radiocrafts. stabilised the operations after the double dip and grew-high double digit growth in margins and revenue. Product Management function for Texas Instruments in Avnet-EM-India. Grew TI business YoY exponentially. Straight- 7 qtrs- QoQ growth achieved. Record revenues and established as no.1.

  • Associate Director – SPM & FAE

    Apr 2021 - now

  • Associate Director – Solution Sales, Avnet Asia

    Oct 2019 - Apr 2021

  • Associate Director- Field Applications

    Jul 2018 - Oct 2019

  • Sr. Manager- Field Applications- India

    Jul 2016 - Jun 2018

  • Field Application Manager- India

    Jan 2014 - Jun 2016

  • Regional Demand Creation Manager, India

    Jul 2010 - Dec 2013

  • Business Development Manager

    Oct 2009 - Jun 2010

  • Product Manager

    Nov 2007 - Sept 2009
• 

  Avnet

  -

  Associate Director- SPM