Sachin Solanki

Experience

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  National Food Products Company | NFPC Group

  Jan 2004 - Oct 2006

  Marketing Executive

  A part of NFPC (National Food & Products Company), Lacnor is a leading regional FMCG brand.Lacnor specialises in juice and long life milk products, with an emphasis on developing brand awareness and market share in emerging markets.My role involved:• Assisting the Marketing Manager and Product Managers in strategic planning of marketingcampaigns for all the brands.• Liaising with advertising agency for handling brand and tactical campaigns.• Governance of key accounts teams and merchandising units to ensure sales target achievement. • Planning and executing trade marketing activities including product sampling promotions. Show less

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  CONCEPT GROUP

  Oct 2006 - Feb 2010

  Concept Group was a media group of seven companies offering marketing solutions including advertising, PR, publishing, events, digital, OOH and CRM. My role involved overseeing brand marketing and corporate communications activities for all group companies, from developing marketing plans to execution and reporting. I led an in-house marketing team of three.Key projects include:• Led the rebrand of corporate identity and all group companies, including logo redesign, complete overhaul of all print and digital collaterals including multiple websites, plus managing PR outreach for the rebrand exercise.•Developed 360-degree marketing strategy and secured high-value media and sponsor partnerships for our proprietary event, Dubai Fashion Week, with brands such as Audi, Evian, Jumeirah Group, Gulf News and ARN Radio Network to the value of USD 550k. Other flagship events that I managed marketing and partnerships for include the annual Retail ME Awards and luxury lifestyle exhibition, Millionaire Fair.• Part of the leadership team managing the successful merger of Concept Outdoor (one of the group companies) with German MNC Stroer Group, leading to the business winning themulti-million dollar account of Abu Dhabi Government. This involved performing market & competitor research and due diligence, and extensive high-level stakeholder management. Show less

  • Marketing Manager

    Jan 2008 - Feb 2010

  • Marketing Specialist

    Oct 2006 - Dec 2007
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  Equity Advertising FZ LLC

  Mar 2010 - Feb 2018

  Senior Account Manager

  Clients - Citibank, Hershey's, HTC Mobiles, Candy Group, Accenture, Samsung, Bridgestone, Royal Sun Alliance (RSA), Jacky's Electronics, JAFZA, Noor Bank, Samba BankI managed consumer marketing for a portfolio of blue-chip multinational accounts, leading fully integrated campaigns, plus events and strategy development. My role involved business development too, and I was the lead on 4 new account wins, including HTC and Hershey’s.Key projects include:HTCHandled successful launch for the flagship HTC U and U11 mobile phones two years in a row including launch events, teaser campaigns, print + outdoor + radio + online advertising, PR and influencer management, SIS activations, road shows and managing A to D category retailers.Citibank• Led the multi-platform digital brand re-launch across Middle East region – from strategy to multi-channel campaign.• Through-the-line management of PremierMiles credit card launch across print, TV, radio, OOH, cinema and online. This went on to become one of the bank’s bestselling cards within the first year of launch.• Managed the branding takeover of Dubai Airport, one of the busiest airports in the world, across bridge banners, pillar branding, mupis and smart kiosks.Candy GroupEnd-to-end management of brand launch, from production of all collaterals to Shop-in-Shop activations, trade event participation, social media management, influencer relations, and high-profile launch event.Hershey’s• Managed multiple seasonal campaigns for Kisses, Reese’s and Hershey’s chocolates includingideation and execution of mall activations;• Regional launch of Hershey’s Kitchens recipe website. Show less

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  Tripod MENA (Shopfittings & Retail Architecture)

  Mar 2018 - Apr 2019

  Senior Account Manager

  Clients - Hershey's, Candy Group, Kellogg's, Heinz, SamsungMy role involved providing end-to-end management of multiple integrated campaigns for my clients. This included packaging design, shopper marketing campaigns (including production and installation of in-store branding and SIS activation units) and product launches.

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  Freelance

  May 2019 - May 2021

  Marketing Consultant / Account Management

  Working with small businesses to help them with their marketing strategy to increase sales and customer engagement.

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  Think Creative Agency

  Apr 2021 - Jul 2022

  Senior Account Manager

  Clients - Felton Industries, Durotank, NSW Transport, Tuffa Products

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  Apparent

  Jul 2022 - Apr 2024

  Account Director

  Client - Google

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  Think Creative Agency

  May 2024 - now

  Account Director