Stefy John

Experience

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  Anvita Tours2Health Pvt. Ltd.

  Jul 2012 - Sept 2013

  SEO Executive

  • Planning and implementing powerful link building strategies to increase each client's link popularity and gain visibility on major search engines• Develop and implement Social Media strategies for various clients• Conducting competitive market research for each client to identify opportunities for increasing their online visibility• Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos, etc.

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  Dematech

  Sept 2013 - Sept 2014

  Senior SEO Executive

  • Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue• Conducting Keyword Market Research on target markets' searching habits• SEO Copywriting/Editing• Developing and optimizing meta tags• Social Media Optimization and Marketing• Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo targeting, and ranking methods etc.• Using ethical/white-hat on-page and off-page SEO techniques to produce high rankings for numerous keywords for various portals• Developing, generating and interpreting periodic campaigns performance reports using web analytics• Monitoring organic search placement and generating weekly reports• Generating detailed monthly SEO reports.• Developing and managing link-building campaigns• Email marketing, e-newsletters and campaigns. Show less

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  M FOR CHANGE

  Sept 2014 - Jun 2017

  AdWords Specialist

  Google AdWords ManagerManaging around 10 AdWords accounts (e eligible for Google grants) simultaneously with each account spending around $320 per day.Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via Google AdWordsConduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out.Utilize Google Analytics to develop insights and action items intended to increase our revenues. Show less

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  Startup Xperts

  Jun 2017 - Oct 2017

  Digital Marketing Manager - SEO | Adwords | Social Media

  Developing marketing campaign briefs including setting objectives, target market, and media channels planning.Planning & execution of Digital Marketing campaigns including Email marketing, Social media, Display ads, etc.Search Engine Optimization, with clear record of achievement for optimizing sites both on-site & off-site. Affiliate marketing programs planning and execution.Having experience in selling advertising campaigns

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  Virtina

  Jul 2019 - Nov 2019

  PPC Specialist

  Managing the entire digital marketing team.Manage, review, and perform daily account responsibilities associated with Google AdWords and FaebookManage key conversion points in the marketing funnelManage and optimize landing pages, website calls-to-action (CTAs), and lead-generating formsA/B test and continually measure the performance of CTAsCollaborate with teams responsible for blogging, email, social media, in order to optimize each conversion pathOptimize our marketing’s conversion pathsIncrease conversion rates and drive marketing-qualified leads for our sales teamOptimize the lead-to-customer conversion rate Show less

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  TalentSprint

  Oct 2020 - now

  Senior Manager - Digital Marketing
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  TalentSprint

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  Senior Manager - Digital Marketing