Suhaila Saqer Ghubash

Experience

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  DSF Office

  Jan 2004 - Jan 2005

  Customer Service Manager
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  DEPE

  Jan 2006 - Jan 2007

  Earlier in this role I managed Sponsors along with event and operations function for the organization. I developed a program-level implementation plan to achieve the business case, established the critical business success criteria and closely managed the business within the critical success criteria during event life cycle. Planned and conceptualized various strategies to achieve business goals for business development aimed towards the growth in business volumes as well as profitability. Developed strong relationships with internal and external departments for budget building, presentation and budget management. Show less As a Sponsorship Manager, I developed and maintained relationships with existing and potential sponsorship clients and exhibitors. Updated the company Maximizer database as required. Maintained excellent knowledge of event timelines and sponsorship deadlines. Contributed in developing and implementing sponsorship policies and procedures. Worked with development to ensure a coordinated approach and no overlap. Prepared master sponsor sales materials, proposals, contracts, and promotional agreements. Conducted value assessment for event proposals and partnership packages. Arranged meetings with interested sponsor prospects. Show less

  • Events, Operations & Sponsorship Manager

    Jan 2006 - Jan 2007

  • Sponsorship Manager

    Jan 2006 - Jan 2007
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  DFRE

  Jan 2008 - Jan 2010

  As a Projects Director, I took opportunity to manage the entire project life cycle right from the conceptual stage to planning, executing and accomplishing within the stipulated time and budget lines, ensuring optimal cost saving as well as profitability to the organizations. Developed marketing activities in coordination with marketing managers across the appropriate marketing mix -- advertising, direct marketing, internet, digital marketing, events, public relations, etc. Designed and implemented strategy for performance development of staff and maintaining appropriate systems for measuring necessary aspects of employee performance. Show less Whilst working as an Event and Operations Manager, I contributed in analyzing the market trends and tracking competitors’ activities while providing valuable inputs for product enhancement and fine tuning operational strategies to accomplish the events successfully. Established short / long term budgets & corporate strategies for achievement of topline & bottom line targets. Instrumentally expanding the product reach in the market by developing and appointing new business partners. Created and maintained a good environment and team spirit within the business by effective communication, motivation, mentoring, leadership and delegation skills, successfully achieved desired objectives. Show less

  • Projects Director

    Jan 2009 - Jan 2010

  • Events and Operations Manager

    Jan 2008 - Jan 2009
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  Dubai Festivals and Retail Establishment

  Jan 2010 - Jan 2012

  Festivals & Events Marketing Services Director

  I organized campaigns, shows, events and promotions for individuals and organizations and managed all communications and networking in support of events. Directed teams in preparing/presenting proposals and closing new accounts in targeted verticals, interacting with the clients, gathering their specifications and offering customized packages suiting their budget. Supported in the total event lifecycle from the bid process through to the detail of the delivery of the event, including liaising with third parties. Instrumental in planning, programming,scheduling events and facilities, contracting for artists and staff, promotion, marketing, and producing various other activities. Show less

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  Dubai Events and Promotions Establishment

  Feb 2012 - now

  Director-events and festivals

  I hold an extensively result driven and progressive career path with the organization since joining as an Organizing Committee Coordinator to my current role as an Event and Festivals Director. Currently I am accountable for developing effective business strategies to obtain all business objectives and coordinate with the event manager to analyze all data and event calendar by understanding the audience requirement. I am managing the entire life cycle of events end to end with budgets in excess of 60 million Dirhams and revenues northwards of 100 million Dirhams per year. I am leading and participating in all team meetings and assigning duties to teams for organizing all event concepts, design and supervise effective implementation of same. Ascertaining overall entertainment activities for events and supervise effective preparation of all invitations and prepare all budget proposals for all events. Performing audit on all supplier bills and administer all corporate ticket program and allocate resources as required and perform research to select the most appropriate site for all projects. Identifying the potential international promotion opportunities. Building and maintaining strong relations with DTCM as to promote DFRE festivals abroad and attract an increasing number of international visitors to festivals and events.I am instrumentally coordinating with key stakeholders to maintain optimal efficiency of all events and develop all marketing materials required for events and prepare plans to maximize revenue for all projects. I hold credentials in aggressively executing strategic market planning, competitive intelligence, emerging market creation and penetration to enhance DEPE’s image and position DEPE festivals within the regional and international festival arena. Ensuring the Director of Government Relations has all the government support request information required for the Government Operations Committee. Show less

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  Dubai Econmy and Tourism Deparmtnet

  Dec 2021 - now

  Excutive Director
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  Dubai Department of Economy and Tourism

  Sept 2023 - now

  Vice President Event