Margaux Schreurs

Experience

• 

  Global Risk Insights

  Aug 2013 - Jan 2016

  Political Analyst

  See my articles at: http://globalriskinsights.com/author/schreursmargaux/

• 

  EChinacities

  Nov 2013 - Jan 2015

  Editor

  Role involved both the translation and writing of content for the website and editorial strategy planning.• Worked with the content management system to schedule posts throughout the day.• Managed and coordinated freelance writers’ articles.• Researched Chinese news websites for relevant news pieces to translate.

• 

  China's Foreign Trade

  Jan 2014 - Mar 2016

  Columnist

  Monthly writer for China's Foreign Trade's "Eye on China" column; pitching original ideas, writing my own articles, proofreading articles by other authors and editing articles.

• 

  Timeout Beijing

  Feb 2014 - Apr 2014

  Editorial Intern
• 

  True Run Media (theBeijinger | beijingkids | JingKids)

  Feb 2015 - Jun 2017

  Responsible for print magazine and website content. Since starting as managing editor in May 2016, increased daily blog postings thus increasing traffic to the website by 30-40,000 hits on average per month.• Manage concept development for the print magazine, plan the cover visuals and features, assign topics to staff, and edit copy.• Lead editorial content planning meetings and set production cycle deadlines.• Manage the Beijinger Instagram since July 2016.• Assist with social media planning, strategy, and coordination (Facebook, Twitter, Weibo).• Manage up to 11 staff, including full time, part time, and freelancers.• Maintain close relationships with PR representatives and owners across multiple industries including hotels, restaurants, and embassies. • Edit photos using Adobe Photoshop and work on the magazine using InDesign.• Act as brand ambassador at events and award ceremonies throughout the city.• Improve communication channels within the team, and between editorial and marketing, sales, and production departments. Show less

  • Managing Editor (the Beijinger)

    Jun 2016 - Jun 2017

  • Editor (the Beijinger)

    Feb 2016 - Jun 2016

  • Associate Editor (theBeijinger)

    Feb 2015 - Feb 2016
• 

  ZURU Toy Company

  Jul 2017 - Jun 2019

  Social Media and Influencer Relations Manager

  • Build up global social media team, spearheading development of global social media strategy, content calendars across brands, content creation, posting, community engagement, reporting and analysis on YouTube, Facebook, Instagram, LinkedIn, and PopJam.• Plan and execute global paid media on Facebook and Instagram, optimizing cost below company benchmarks.• Lead global social influencer strategy including long-term relationships, seasonal activations, and substantial micro-influencer program. Work across international markets, understanding markets' varying influencer landscapes to support key launches and key dates for a variety of brands.• Work closely with international agencies on regional campaigns, and with content agencies on content production.• Develop stories leveraging influencers to connect brand objectives to consumer needs in line with brand briefs.• Monitor and share new digital and social trends to connect with brand strategy. • Create PO numbers for all media buying in SAP.Previously held titles: Social Media Manager Show less

• 

  SuperAwesome

  Jun 2019 - Oct 2021

  Influencer Marketing Manager

  • Built influencer campaign strategy in response to briefs and execute marketing campaigns on YouTube, Facebook, and Instagram.• Managed customer accounts, adapted campaign strategy throughout as a result of feedback during regular client meetings.• Managed and built client relationships from early pitching sales meetings through to end of campaign reporting.• Liaised with influencers globally to create content in line with local advertising and disclosure laws to ensure brand and child safety.• Built and maintained relationships with family influencers across multiple platforms. • Created blog posts surrounding influencer best practice for the SuperAwesome blog. Show less

• 

  Zeroheight

  Oct 2021 - now

  Customer Success Manager

  • Manage a portfolio of around 100 international clients of varying sizes (including numerous Fortune 500 companies) to drive expansion and end-user retention.• Drive renewal conversations with procurement and end-users. • Develop onboarding materials to run successful onboarding and training sessions.• Shape quarterly design system review templates and run design system reviews with enterprise customers to ensure product adoption.• Align internal customer stakeholders to ensure long term product success.• Advocate for customer through communication of product feedback to help shape product strategy, roadmap, and drive revenue.• Build and maintain a learning hub for customers to reference with FAQs, and contribute to internal documentation for new joiners and internal teams. Partner with customers on case studies. Show less