Christian Wall

Experience

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  C.M. Chambers

  Jul 1995 - Sept 2004

  Shipping Receiving Manager

  Managed shipping/receiving duties in the warehouse handling a variety of products. Prime responsibilities included picking, wrapping and shipping pet food orders for independent pet stores. Managing inventory and turnover of perishable products in stock requiring excellent organization skills. Required to operate fork-lifts and reach machines with high degree of expertise. Also responsible for loading/unloading trucks, customer service and general warehousing.

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  Mark's

  Sept 2002 - Apr 2007

  Sales Representative

  Held numerous roles over a number of years in two different locations. Started in the Cambridge area and moved to the Waterloo store while attending school. Key responsibilities included customer service, handling corporate accounts, inventory management, staff training and merchandising.

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  Manchester Products

  May 2005 - May 2010

  Receiving Manager

  Responsible for shipping and receiving products, handling inventory turnover, putting away stock. Worked during the collaboration of Manchester Products and All Pet which often required long hours and the careful management of pet foods. Picked, packed and shipped many of the Diamond Pet Products to Global Pet stores. Required to operate fork-lifts, reach machines, high level pickers, and pallet pickers with high degree of expertise.

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  GoodLife Fitness

  Apr 2007 - Oct 2007

  Sales Representative

  Worked with individuals to reach personal fitness goals. Provided memberships, personal training programs, fitness regiments and motivation. Reached sales targets and built relationships with existing gym members to gain referrals and reach out to new members.

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  Royal Canin

  May 2010 - Mar 2022

  Delighted to drive sales, build customer relationships and establish the science category in Pet Specialty while ensuring a positive presence in the market place for Royal Canin Canada. Responsible for supporting a team of six direct reports who manage their own territories across Ontario and Atlantic Canada servicing a blend of National Key Accounts, Regional chains and Independent pet specialty retailers. Accountable for monitoring call cycles, developing selling strategies, store call efficiency, execution of perfect store, motivating the nutritional education and knowledge of sales associates as well as providing real-time coaching and performance feedback in the field. Excited to be contributing to the National Retail Leadership team helping devise top level strategies and executions across Canada. Also answerable for, managing the regional budget, leading team participation in local, regional & national trade shows, conferences and social event, developing and leveraging relationships with distributors and key vendor partners, and ensuring team spirit is aligned with The Five Principles of MARS. Show less Defining, shaping and managing the National Feline marketing strategy in pet specialty for Royal Canin Canada. Responsible for leading full year national promotional activities, product innovation launches, packaging transitions, marketing communications, budget management, coordinating market timing with regional and key account sales managers. Completing postmortems and score-carding of all Feline Retail programs. Working closely with agency and creative partners to develop media strategy and marketing content to continue elevating Royal Canin as the reference in Health Nutrition. Show less Responsible for driving and deploying the physical availability of retail marketing strategies in pet specialty. Required to continuously monitor merchandising inventory, item forecasting and budget management. Responsible for the design and implementation of shelf strategies, while also developing distribution and pricing models for independent stores, regional chains and national key accounts. Creating customer specific programs for regional chains and key accounts. Expected to evaluate and present the success of those initiatives. Apply an understanding of consumer shopping habits in order to design and implement strategies and tactics to maximize brand recognition, shopper engagement, and category sales growth. Analyze category data and market execution in order to investigate and monitor success of campaigns in the market. Maintain close relationships with a team of designers and suppliers to optimize a successful path to purchase while supporting the national retail sales team. Lead in development of playbook technology to enhance sales team efficiency in execution. Show less Accountable for growing the Royal Canin business and brand awareness in independent and Key account Pet Specialty stores. Began by servicing the Windsor area in 2011 and am Currently servicing a larger territory including, Fort Erie, Niagara, Hamilton, Guelph, Milton, Georgetown and Orangeville. Responsibilities include exceeding sales targets, store and staff training, new product launches, project planning, community seminars, developing business relationships, establishing strong community presence, setting up store and community events to drive business and Key Account management. Show less

  • Regional Sales Manager

    Jun 2019 - Mar 2022

  • Feline Portfolio Manager

    Feb 2017 - Jun 2019

  • Trade Marketing Manager

    Jul 2014 - Feb 2017

  • Territory Sales Representative

    Feb 2012 - Jul 2014

  • Key Account Representative

    May 2010 - Feb 2012
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  Mars

  Mar 2022 - now

  Key Account / Customer Development Manager

  Managing the Mars Pet Business for several of Canada’s top grocery banners. Leveraging insights and consumers trends to gain insights and develop long term strategies for the Pet Category across the grocery channel. Developing promotional plans and in store executions to action against insights to accelerate sales, grow market share and develop the overall category for the customer.