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Sandra (Yi) Zhang
Associate Consultant

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About me
Head of HR / Cross-Culture Guru/ Automotive / Life & Career Counselor
Education

University College Utrecht
2000 - 2003Economics & Psychology, Honors Degree
澳大利亚蒙纳士大学
2002 - 2003Bachelor of Arts Organizational Psychology
澳大利亚蒙纳士大学
2002 - 2003Bachelor of Arts - BA Organizational Study
Experience

Cathy Communication Consulting
Dec 2003 - May 2006Associate ConsultantA Swedish company aimed to help European companies to establish business in China (client example ABB, Ericsson, Atlas Copco, etc)Support in provide various staffing solutions including market entry, placement and leadership/cross culture training

Dell Computer
Jun 2006 - Aug 2010Plan and implemented aggressive retail sale target, successfully achieved market share goals from zero to two digits within two and half years for its East China Region. >Set sales plan/target to ensure right direction for China east region, allocating resource and ensure right incentive program in place to fulfil sales targets >Recruited and built a virtual sale operation team of 5 and successfully transferred knowledge and responsibilities within 2.5 year to one of the team members Show less
Retail Sales Operation Manager, East China
May 2008 - Aug 2010Sr. Talent Acquisition Specialist, Global Design Center
Jun 2006 - May 2008
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Philips Research Center (Asian)
Sept 2010 - May 2011Sr Talent Acquisition
福特
May 2011 - Jul 2016Worked with Country HR heads and their Learning & Development teams in Asia Pacific region to ensure superior employee quality, effectiveness, and satisfaction. >Designed and operated various leadership/executive programs in AP countries to improve leadership effectiveness >Initiated and led "Leader as Teacher” strategy and implantation using 4D Change Management Framework>Drove Learning Organization culture using innovative and lean strategy>Operated committee of AP Initiative of Diversity & Inclusiveness. Show less Led, built and developed a group of young HR talents and implemented People Management Plan in ChangAn Ford via teaching and coaching>Developed and implemented People Management Plan across China for ChangAn Ford covering over 4,000 salariedemployees> Advisor to ChangAn Ford HR Director on building and leading 14 people HR BP team from scratch. >Facilitated to develop ChangAn Ford employee/leadership expected behaviours that are applied in peoplemanagement/calibration process >Facilitated continuous learning culture by introducing and embedding blended learning mindset >Diagnose and improve Team Effectiveness Show less (AP manufacturing sites Great China, Taiwai, Australia, India, Thailand, Vietnam)Be the trusted Business Partner to MFG/Quality/New Model Launch function to deliver business objectives via effective and efficient people interventions e.g. workforce planning, talent acquisition, motivating, developing, engagement andretention. >Delivered People Management Plan that includes Objective Setting/Performance Management Process/ Succession Plan/ Employee Surveys/Compensation Operations/Individual Development Plan on time and with quality. >Support to facilitate and implement people strategies (buy/borrow/built) to realize aggressive business plan in Asia Pacific region. >Ensure critical position in manufacturing site are fulfilled on time >Worked closely with Centre of Excellence teams to design/implement people solutions. > Co-Lead to implement POS/ACO for AP Ford Production System> Employee relationship management in AP countries Show less
Asic Pacific Learning & Development Partner
Feb 2015 - Jul 2016HR Business Partner and Coach, ChangAn Ford Automobile, Ltd.
Jan 2014 - Feb 2015Asia Pacific HR Business Partner, Manufacturing/Quality/New Model Launch
May 2011 - Dec 2013

StarChase Group 追星集团
Aug 2016 - May 2022Director Human Resources Greater ChinaStarChase portfolio includes the sales and service of premium Automative and, lifestyle products and services, and the motorsports team in Asia.Be a Value added partner/Change Agent/Organisation Expert for Business, provide complete solution including but not limited in areas of Organisation plan, Recruitment, Compensation & Benefits, Organizational Development, Retention, Operating Efficiency, Compliance and Preventive Labor Relations covering China, HK, Mongolia and TW.Key achievements:Organization capability-> Led company short/mid-term HR plan, and ensure its deliver on time with quality> Enhanced company core value, culture, employee engagement, and employer branding> Built and operationalized company-wide talent management process and ensure right people in right place and time. >Led companywide leadership capability and bench strength> Established and improved corporate social responsibility over the regionTransformation/M&A projects- >Led HR team's transformation that adapt to everchanging business environment, team 1.0/2.0. >Led 2022 major acquisition from people aspect with smooth and quality completion of staff deployment >Led post 2016 MA and ensure HR operations smooth integrated into current group systemOversea people business partnership->Developed end-to-end people solution/standard to support oversea business establishment and improvement >Effectively balance between group requirement vs country-level needsBusiness operation->Synergized business objectives across different business entities >Improved company organising capability, facilitate system &lateral leadership mindset > Partnership with core business to achieve short term and long-term successAwards(18-19-20): Various Network Dealer Performance Awards for Porsche and Aston Martin, incl:Employer of the choice in Auto dealer-networkAchieved highest score in Porsche China of Engagement Score 2019-20 in overall network. Show less

中国美东汽车控股有限公司
Jun 2022 - Apr 2023Head of Digi-Marketing/Live-Streaming (virtual-lead)Formulate Group Live- Streaming Strategy and operationalize throughout over 80+ retail stores across China, >Roll out all – round digital marketing platforms i.e live-stream, video-clip, channel, XiaoHongShu >Successfully delivered MoM two digits increase and achieve live stream upto 15% -20% retail volume within 6months >Using data analytics to drive operation efficiency / effectiveness for Tiktok live stream> Upskill the entire marketing/digi team into the new era Show less

Keeway Group
Nov 2023 - Oct 2024Head of HRWorking with founders and management core team on overall business strategy downing to People Plan. Evolve People Plan in line with business development which includes consolidating core business and realising 2nd/3ndbusiness curves.Key delivery: Expand and consolidate HR operation in arious critical market : Germany/SEA/ East Africa
Licenses & Certifications

Certified Team Effectiveness Coach
May 2015
Graduates of 4D- Change Management Framework
May 2015
Certified MBTI Trainer
CPP ChinaSept 2013
Accredited State Psychological Counsellor Certification II
By Shanghai Labour Bureau, and Shanghai Normal University Department of PsychologySept 2004
The Wine & Spirit Education Trust Level 3
Wine & Spirit Education TrustJun 2020
Volunteer Experience
Supporter
Issued by Junior Achievement China on Jun 2008
Associated with Sandra (Yi) ZhangSupport
Issued by NPI on Sept 2015
Associated with Sandra (Yi) Zhang
Languages
- enEnglish, dutch, german
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