Natalia Largacha

Experience

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  Universidad de Los Andes

  Jan 2014 - Jan 2014

  Undergraduate Teaching Assistant

  Undergraduate Teaching Assistant for Innovation Workshop• Advised multidisciplinary student teams through real-life innovation challenges along with national and international companies using design thinking methodologies and tools, delivering more than twenty innovation solutions that werelater implemented by clients.• Coordinated the course logistics for more than thirty students, preparing class activities and workshops in order to instructstudents in human-centered-design framework and manage clients along the innovation challenges in the same direction. Mostrar menos

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  Aluna Catalyst

  Sept 2015 - May 2016

  Junior Consultant

  • Prepared Strategy and Innovation workshops for clients, designing all of the material and managing logistics.• Developed all internal and external marketing and communication initiatives, working together with third-party partnersin order to build a new branding strategy.

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  ALUZIAN

  May 2016 - Jan 2018

  Strategy and Design Consultant

  • Integrated design thinking tools and methodologies (user research, insight framing, customer journeys, prototyping techniques) to the existing consulting processes and practices, updating and training employees through workshops and introducing the concept to clients through the project execution.• Partnered with Senior Management to create and direct the Brand Experience unit introducing a new business line that offered clients more comprehensive solutions for their brands.• Designed national and international brand identities with senior marketing managers: including in-depth primary and secondary research, value proposition and brand positioning definition, visual brand systems and applications design.• Promoted to Strategy and Design Consultant after six months of working as a Junior Designer, because of the excellent analytical and presentation skills. Mostrar menos

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  IZO

  Jul 2019 - Jan 2019

  Digital Analyst

  • UX / UI diagnosis of the company's platform, including in-depth interviews, usability tests and review of the value proposition.• Content generation for training resources (e.g. guides to learn how to do interviews, customer journeys, etc.).• Strategic Brand Review and redesign of the visual identity of the company, including workshops with the internal directive team.

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  IE School of Human Sciences and Technology (HST)

  Sept 2019 - Jul 2020

  Adjunct Professor

  Mentorship program to support feedback collection and added-value activities for students for the improvement of the Master in Customer Experience and Innovation.

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  McKinsey & Company

  Feb 2021 - Feb 2024

  • Associate Design Director

    May 2023 - Feb 2024

  • Senior Experience Designer

    May 2022 - Feb 2024

  • Experience Designer

    Feb 2021 - Feb 2024
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  Serrana Home

  Feb 2024 - now

  Co-founder y directora de marca y experiencia

  Como Directora de Experiencia y Marca, mi misión es construir y crecer una comunidad que despierte la pasión de la gente por crear espacios armoniosos, cálidos y agradables. Nuestro objetivo es brindar los mejores servicios de diseño de interiores a través de experiencias únicas, memorables e inspiradoras.