Leandro Antonelli

Experience

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  PC Center Computers

  Mar 2006 - Aug 2008

  Head Of Marketing

  Responsible of developing media communication plans and in charge of the interaction with top providers like Epson, HP, Microsoft and others in order to develop co-marketing plans. Reporting of sales variation based on each marketing activity.

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  Havas Creative Network

  Aug 2009 - Sept 2015

  The role is intended to integrate all the specialized products with the core of the business: media strategy development. Overall the digital strategy team counts with 22 people and delivers solutions to both Havas Media and Arena Media agencies.Speaker in several events held by IAB (Internet Advertising Bureau), AMDIA (Direct & Interactive Marketing Argentinian Asociation) and CAA (Argentinian Advertisers Asociation)Developed & won LG pitch for 360 Digital AgencyDeveloped & won Unicef pitch for LatAm Donors programDeveloped & won GEFCO pitch for digital agencyCo-Developed & won Claro pitch for Digital AgencyCo-Developed & won Danone pitch for Media Agency Show less Search manager for accounts like Coca-Cola, Marriott, Renault, DirecTV and others. Account manager and digital media planner for DirecTV and Claro.Co-Developed & won pitch for Marriott SEO accountCo-Developed & won pitch for UADE 360 digital agencyCo-Developed & won pitch for Renaut SEO an Social Media projectsWith a special focus on Marriott account, managing all Latam efforts from Argentina, Billings grew multiple times since 2009 and reached a considerable share of all digital Gross Income. Show less

  • Director, Digital Strategy

    Dec 2014 - Sept 2015

  • Head of Programmatic Media

    Jun 2013 - Dec 2014

  • Head of Performance + Data & Analytics

    Nov 2011 - Jun 2013

  • Search Analyst + Account Manager

    Aug 2009 - Oct 2011
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  Náutico Hacoaj

  Jun 2013 - now

  Judo Coach

  Preparing kids and adults for recreational or competititive activities depending on individual goals.

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  Google

  Sept 2015 - Jun 2020

  Leading the Platforms team for Argentina, Chile and Perú. We aim to help our clients and partners to develop advanced marketing capabilities through technology + projects.Our technology includes all GMP products, which are related to Programmatic Buying, Adserving, Data Driven Creative, Measurement and Search Management.Our team is composed by Account Executives and Customer Success Managers who work together with advertisers to implement complex tech projects, mostly based on data organization, transformation and activation through marketing technologies. The team also has Partner Managers in charge of developing a thriving ecosystem of Tech Partners and Marketing Agencies proficient in the use of our solutions. Show less

  • Head of Marketing Platforms, South Cone LatAm

    Jan 2018 - Jun 2020

  • Account Executive, Platforms And Programmatic - South Cone

    Sept 2015 - Dec 2017
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  DMA Data & Marketing Association Argentina | Powered by amdia

  Aug 2020 - Dec 2022

  Executive Board Member
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  IAB Arg (Interactive Advertising Bureau)

  Jan 2021 - May 2023

  Executive Board Member
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  Endeavor

  Jan 2023 - now

  Mentor - Sales & High Performance Culture

  I work with top startups in the market to rethink their value offering and sales process.

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  Google

  Jan 2023 - now

  We are committed to develop a marketing partners ecosystem that helps the advertisers to develop their digital capabilities showing high impact in their businesses, using Google´s solutions.Some of the key focuses besides the operation of media are consultative services, data driven creatives, measurement & analytics and advanced tech projects. Responsible for working with C-Level suites of advertisers in Measurement & Analytics state-of-the-art practices, as part of the Summit program in Mountain View, California. Temporary role from Jan-23 to Apr-23

  • Head of Agencies & Google for Startups Lead

    Jun 2020 - now

  • Marketing Evangelist

    Jan 2023 - Apr 2023