Christine Chow

Experience

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  The Color Association of the US

  Jan 2004 - Jan 2008

  Trends Director

  - Uncover, analyze and forecast market trends for home, lifestyle and fashion products.- Private consultations on trend applications, with clients such as Patagonia, Godiva, Colgate-Palmolive, Leapfrog- Lead corporate workshops and industry seminars on color applications for product development and consumer marketing... Seminar Speaker at Las Vegas Market, High Point Market.- Conceptualize and edit publications highlighting emerging social and consumer trends... both printed and digital.- Maintain ongoing education on color psychology, culture and history. Show less

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  Winner Garments

  Jan 2009 - now

  Managing Director

  - Cultivate new business partnerships and identify new business directions - Facilitate strategic business growth with new and current customers- Implemented sustainability initiatives eg WRAP certification, investing in energy-saving lighting and machinery- Established a Development team to support customers in market research, fabric trends and fabric sourcing- Lead merchandising and production teams in addressing customer needs on product quality, price strategy, communications, T&A- Facilitate internal workflow between Hong Kong and Guangdong offices Show less

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  The New York Times Company

  Jan 2009 - Jan 2018

  Freelance Writer

  Hong Kong contributor for Travel and Home sections with published pieces in NYT print newspaper

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  Stylus.com

  Mar 2012 - Mar 2013

  Hong Kong/China Correspondent

  Contribute leads and content on lifestyle news, trends and inspirations

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  Tove & Libra

  Jan 2018 - now

  Founder and Creative Director

  Backed by generations of experience in apparel manufacturing, Tove & Libra envisions a better way to produce and enjoy fashion. We create modern classics that balance style & sustainability, form & function, people & planet.- Manage and execute product design and production; website incl e-commerce; retail stores and pop-ups; photoshoots and photo editing; offline and online marketing campaigns- Manage a team of of office, retail and freelance staff- Negotiate store leasing and manage renovations, staffing, loyalty program- Experience with online platforms incl Shopify, Pinkoi, Cerqular- Collaborations incl Neal’s Yard Remedies, Indigo Living, CHOMP, HK-Shenzhen Biennale of Urbanism- Panellist at Rethink, Fashion Summit Show less