Stefan Radojcic

Experience

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  Marketing Workshop Serbia

  Oct 2011 - Dec 2013

  Managing Board Member; PR Manager; Sponsorship Manager

  Key wins:✅ Developed new concepts for key events and projects, enhancing their impact and effectiveness✅ Created a structured sponsorship and marketing strategy, laying the foundation for long-term growth✅ Managed press releases, PR articles, media interviews, and content creation, strengthening audience engagementHighlighted projects:✅ Developed and executed a comprehensive PR strategy, securing broader media coverage and event ✅ Played a pivotal role in organizing and promoting major industry events, driving sponsorships and attendance Show less

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  MonopolList

  Oct 2011 - May 2012

  Journalist

  Key wins:✅ Wrote insightful pieces on marketing, public relations, and personal branding, contributing to one of Serbia’s most prominent student-run magazines✅ Helped shape discussions on industry trends, positioning MonopolList as a go-to resource for aspiring professionals

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  KK Crvena zvezda Telekom / BC Crvena Zvezda Telekom

  Aug 2012 - Oct 2014

  Marketing And Public Relations Specialist

  Key wins:✅ Helped organize and promote some of the most attended sports events in European history✅ Led a strategy that doubled the club’s social media followers annually for multiple years, significantly boosting fan engagement✅ Crafted PR announcements, media guides, website articles, and social media content that amplified the club’s brand and visibilityHighlighted projects:✅ Played a key role in the creation and execution of the club’s official radio station, enhancing fan engagement✅ Assisted in the marketing and organization of high-profile games, contributing to sold-out arenas and historic attendance figures Show less

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  Wind communication

  May 2014 - Apr 2015

  Account Executive

  Key wins:✅ Developed high-impact marketing assets, including TVCs, print and outdoor ads, and strategic business presentations✅ Led the research, concept development, product ideation, and promotional strategy for the BC Crvena Zvezda official retail launch✅ Assisted in PR, crisis communication, and reputation management for high-profile brands and leading athletes in SerbiaClients:BC Crvena Zvezda, NBG Leasing, Canoe & Kayak Federation of Serbia, Nikola Rađen, Turkish Airlines, OMV, 365 Planet Bet, WPC Crvena Zvezda, Water Polo Federation of Serbia, Turkish Culture & Tourism Office Show less

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  Www.StefanRadojcic.com

  Nov 2015 - now

  Senior Copywriter & Brand Communications Expert

  I help startups, SaaS businesses, and B2B agencies cut through market noise, sharpen their positioning, and turn more leads into customers. If your messaging is unclear, your conversions are low, or you struggle to stand out, I'm here to help. I develop communication strategies that make brands impossible to ignore and craft precise, high-converting copy that drives sales and long-term growth.From web and landing page copy that sells to brand messaging frameworks, I create marketing assets that deliver real impact.Client wins:✅ Scaled revenue from $600K to $5.4M in one year✅ Wrote a single email that generated $125K from a 330-person list✅ Transformed a low-tier service provider into a premium industry leader✅ Helped multiple clients scale from a handful to hundreds of customers in monthsWhether you need to stand out, scale faster, or unlock untapped revenue, let's make sure your messaging starts fixing it. Show less

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  Landcrafters Florida

  May 2017 - Apr 2022

  Marketing Manager & Copywriter

  What started as a copywriting role quickly expanded into a full-scale marketing leadership position. Tasked with elevating Landcrafters' presence in the competitive market, I spearheaded a strategic brand reinvention — shaping its identity into one of the region’s leading high-end landscaping services.I developed and executed a full-funnel marketing strategy, crafting conversion-focused copy across key assets: website, business offers, PPC ads, print and outdoor campaigns, promotional brochures and postcards, and a lead-generating eBook. I also built and implemented content and email marketing initiatives, including high-performing sales sequences that nurtured and converted leads.Key wins:✅ Helped transform Landcrafters into a top-tier, high-end landscaping brand✅ Crafted persuasive copy that engaged and converted prospects across multiple touchpoints✅ Designed and executed campaigns that brought in hundreds of new clients, driving substantial business growth Show less

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  WanderWoof

  Jun 2019 - Aug 2020

  Head of Brand

  As the strategic lead for branding creation and marketing at this ambitious startup, I was responsible for shaping its identity, defining its market position, and ensuring its messaging resonated with both customers and investors.I helped develop a compelling brand identity from the ground up, defining WanderWoof’s unique value proposition, target audience, and core messaging. Beyond branding, I crafted persuasive copy across different channels and played an important role in investor relations — developing high-impact pitch materials.Key wins:✅ Created a differentiated identity that positioned WanderWoof for market disruption✅ Developed strategic brand communications that heightened visibility and made the company more attractive to investors✅ Crafted high-impact messaging that effectively articulated WanderWoof’s vision, mission, and unique value across multiple platforms Show less

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  Abeona International Inc ✈

  Jun 2020 - Nov 2022

  Brand Communications Manager

  I played one of the key roles in establishing and evolving the brand for an innovative private aviation company — helping to shape its identity and positioning it as a standout player in a fiercely competitive market.Leading communication strategy development, I defined a compelling value proposition and core messaging that resonated with high-net-worth clients. I crafted key marketing assets, including website copy, brochures, and email campaigns. Additionally, I managed content creation workflows and contributed to broader marketing initiatives, ensuring an impactful brand presence.Key wins:✅ Helped build and roll out a strong brand identity that captured the target audience’s attention — even during the turbulence of the pandemic-driven travel downturn✅ Created clear, engaging, and persuasive messaging across channels, contributing to a measurable boost in sales✅ Developed and implemented marketing strategies that increased brand visibility and customer engagement Show less

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  Attractful

  Feb 2024 - now

  SaaS Copywriter

  I develop conversion-focused copy that helps SaaS companies attract leads, turn those leads into customers, and position themselves as category leaders. Working with brands like Compa, LIV, Smart Merchandiser, Sign In Solutions, Tech85, Pinkfish, and Network Leader, I develop high-impact copy and content assets designed to move the needle on key business metrics.Key wins:✅ Helped SaaS companies refine their messaging, making them stand out in crowded markets ✅ Created high-converting copy that drove higher-quality leads, increased signups, and accelerated sales cycles✅ Developed core brand messaging frameworks and foundational content assets that enabled SaaS brands to scale Show less

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  FK Crvena zvezda

  Jun 2024 - Jan 2025

  Senior Customer Lifecycle Marketing Manager

  I led data-driven marketing strategies to boost fan engagement, retention, and revenue growth — helping the club re-engage disengaged supporters, and maximize untapped revenue streams.Here’s what I helped achieve in just 6 months:✅ 11,389 new online customers ✅ 28%+ reactivation of potential churners✅ 90%+ of sales from seldom and occasional buyers✅ 6x higher conversion rates than the industry benchmark✅ 35.01% open rate, 40% better than the industry standardsBy leveraging behavioral insights and precision messaging, I designed and executed targeted email and Viber campaigns that attracted, engaged, and converted fans at scale.The structured, conversion-focused strategy unlocked overlooked revenue streams by maximizing sales from casual buyers, reactivating churned fans, and driving new customer acquisition. Show less