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Julie Siwemuke

Julie Siwemuke

International Marketing Intern

Followers of Julie Siwemuke979 followers
location of Julie SiwemukeAtlanta Metropolitan Area

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  • Timeline

  • About me

    Co-Founder, CMO and Editor-in-Chief

  • Education

    • Emory University - Goizueta Business School

      2011 - 2013
      MBA Marketing and Strategy

      Activities and Societies: Managing Director, Goizueta Marketing Strategy Consultancy (GMSC); Co-President, Goizueta Association for Media, Entertainment, & Sports; Teaching Assistant, Marketing Management

    • University of Alabama

      2001 - 2004
      Bachelor of Science (B.S.) International Marketing summa cum laude

      Activities and Societies: Teaching Assistant, Microeconomics; NCAA SEC Division 1 Women’s Tennis Team; Alpha Kappa Psi National Business Fraternity; Volunteer, Juvenile Mentoring Program (JUMP), 2003-04; Phi Eta Sigma National Honor Society, 2002; Alpha Lambda Delta National Academic Honor Society for Freshmen, 2002

  • Experience

    • DreamWorks Animation

      Jun 2004 - Jul 2004
      International Marketing Intern

    • Turner Broadcasting

      Jan 2005 - Jan 2010

      Developed multi-platform partnerships for national advertisers integrating with their initiatives and engaging target consumers. Turner Entertainment Networks Turner Entertainment Networks

      • Marketing & Promotions Assistant Manager, Turner Entertainment Networks

        Mar 2008 - Jan 2010

      • Marketing & Promotions Coordinator

        Aug 2006 - Mar 2008

      • Marketing & Promotions Assistant

        Jan 2005 - Aug 2006

    • NBCUniversal Media, LLC

      Feb 2010 - Jun 2011
      Strategic Marketing Manager, BRAVO

      Developed and implemented 360 degree promotional marketing programs for national advertisers, including on-air, online, and social media elements as well as consumer experiences.

    • Georgia-Pacific LLC

      Jun 2013 - Jan 2014
      Associate Brand Manager, Sparkle®

      Managed execution of brand plans across digital, mobile and social to strengthen Sparkle brand equity

    • The Coca-Cola Company

      Jan 2014 - Mar 2021

      Led the concept development, creation, and launch of AHA Sparkling Water, the first big organic new brand out of Coca-Cola North America in almost 15 years, and now oversee the business holistically. Led innovation strategy for the POWERADE TM, a $1.2B annual business, as well as managed the evolution of the brand wordmark, Visual Identity System, and bottle design. Managed DASANI SPARKLING and DASANI DROPS businesses holistically, developing long-range brand vision and growth pathways. Oversaw social and experiential within FUZE consumer communications plans, while also spearheading the evolution of the brand's Visual Identity System.

      • Director, Sparkling Water

        Mar 2019 - Mar 2021

      • Senior Brand Manager, POWERADE

        Aug 2017 - Feb 2019

      • Brand Manager, DASANI

        Aug 2015 - Jul 2017

      • Associate Brand Manager, FUZE

        Jan 2014 - Jul 2015

    • Three to Five Publishing, LLC

      Jul 2019 - now
      Co-Founder and Editor-in-Chief

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Julie Siwemuke
      Beta Gamma Sigma Emory University Chapter May 2013 Beta Gamma Sigma is an international honor society. It is the highest recognition a business student can receive in a business program accredited by AACSB (Association to Advance Collegiate Schools of Business) International.
    • Awarded to Julie Siwemuke
      Marketing Faculty Honor Award 2013 Emory University, Goizueta Business School May 2013 Presented by the faculty to the most outstanding student in Marketing in academic performance and in service to the area.
    • Awarded to Julie Siwemuke
      Dean's List Emory University, Goizueta Business School Dec 2012
    • Awarded to Julie Siwemuke
      Forte Fellow Emory University, Goizueta Business School Jul 2011 Merit-based scholarship for candidates exhibiting exemplary academic and community leadership.
    • Awarded to Julie Siwemuke
      Elton B. Stephens Senior Gold Scholarship, Outstanding Senior in Marketing The University of Alabama, Culverhouse College of Commerce and Business Administration Apr 2004
    • Awarded to Julie Siwemuke
      James Larry Carmichael Department of Marketing Outstanding Student Service Award The University of Alabama, Culverhouse College of Commerce and Business Administration Apr 2004 An award to the graduating senior in Marketing who has the most distinguished reputation for service to the entire University community.
    • Awarded to Julie Siwemuke
      Outstanding Scholastic Achievement in Marketing Certificate of Merit The University of Alabama, Culverhouse College of Commerce and Business Administration Apr 2004
    • Awarded to Julie Siwemuke
      Beta Gamma Sigma The University of Alabama Chapter Mar 2003 Beta Gamma Sigma is an international honor society. It is the highest recognition a business student can receive in a business program accredited by AACSB (Association to Advance Collegiate Schools of Business) International.
    • Awarded to Julie Siwemuke
      Presidential Scholar The University of Alabama Aug 2001 Merit-based scholarship