
Luke McEnhill
Pro-Shop Assistant

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About me
Product & Fitting Specialist at Callaway Golf
Education

The Downs School Compton
2014 - 2021GCSEs & A-Levels
University of Birmingham
2022 - 2025Professional Golf Studies FdSc
Experience

Hadden Hill Golf Club
Jun 2018 - Sept 2022Pro-Shop Assistant• Daily responsibilities included serving customers, supporting with any queries, providing product information, booking tee times and taking green fees. As well as greeting society groups, visitors, guests and members alike whilst providing the most welcoming experience possible.• Operating software such as Intelligent Golf to manage the daily running of the golf club such as the till system, tee time bookings, member’s handicaps, membership applications and competition admin.• Working directly with apparel and club manufacturer representatives to order stock for new seasons and manage the sales of the pro-shop. As well as arranging clothing showcase days and club fitting days for members and visitors.• Working alongside the club’s committee providing feedback and suggestions from both members and visitors, as well as my own views and opinions to help improve the daily running of the golf club, leading to the best possible service and experience being provided from all of the team.• Being responsible for all custom club fittings, club building and club repairs.• Maintaining the stock levels within the pro-shop to an appropriate level throughout the year and ordering any requested items for customers. Presenting the pro-shop in an appealing and organised fashion. Show less

EP Golf Studios
Apr 2022 - Sept 2022Equipment Coordinator• Building clubs to the correct specifications by adjusting loft and lie angles, measuring and cutting shafts, applying grips, swing weighting, gluing clubheads and adapters, all to the highest quality and accuracy.• Analysing ball flight characteristics, impact factors and swing mechanics through the use of Foresight GCQuad technology and software.• Placing orders directly with club manufacturers and component suppliers via email, phone calls and online ordering systems.• Utilising excel to keep track of orders, ETAs and component stock levels.• Ensuring that stock of club components (e.g. shafts, grips, clubheads...) are kept to an appropriate level.• Forming and maintaining relationships with club manufacturers and component suppliers.• Consistently communicating with customers as well as providing ETA updates.• Upon orders arriving, checking clubs to ensure that all specifications are correct.• Providing customers with an enjoyable and professional service, making sure they’re confident in the information they’ve been provided and are satisfied with their purchased products. Show less

Bearwood Lakes Golf Club
Sept 2022 - Jan 2024Assistant Golf Professional• Custom fitting club, elite amateur and professional level golfers within Bearwood Lakes’ Mizuno Performance Centre, with the use of Trackman technology and software. I take great care in ensuring I’m up to date with Mizuno’s latest products and new technologies, as well as shaft and grip offerings, enabling me to provide the best custom fitting service and product knowledge possible.• Keeping up to date with component stock levels through communication with Mizuno’s custom clubs department.• Placing orders via Mizuno’s B2B. Customers are kept up to date with ETAs on a consistent basis.• Providing an open, transparent and high quality fitting experience, promoting long term relationships to be formed with customers.• Gaining experience with the Mizuno Tour department, further developing my custom fitting and club building knowledge and skills.• Working within the golf club’s operation, providing members and their guests with 5* hospitality.• Ensuring the pro-shop is well presented and stock kept to an appropriate level.• Providing support for the preparation of golf events and club competitions, to allow for the smooth running of each event. This is achieved through communication with organisers, as well as team collaboration and planning. • Using Golf Genius software to manage golf event and club competition admin, including areas such as tee sheet preparation, scoring and participant communication.• Utilising Golf Genius Golf Shop software to keep track of customer and stock orders, enabling the ability to stay on top of ETAs, customer communication and invoice tracking. Show less

Callaway Golf
Jan 2024 - nowProduct & Fitting Specialist• Conducting fitting events for accounts within South England and South Wales.• Custom fitting consumers with a vast fitting matrix, with the use of Foresight GCQuad technology and software.• Communicating with accounts prior to events with details of dates, timings and POS materials.• Communicating with accounts following the conclusion of events with details of club specifications for fitted consumers.• Providing training to retailers for new ranges of products, focusing on new technologies and USPs.• Representing the Callaway and Odyssey brands in a professional manor.• Liaising with key accounts to assess individual store performances through visits and employee feedback. Providing feedback to key accounts managers in an attempt to improve store performance going forward.• Providing weekly reports which cover areas such as fitting activity and market feedback.• Assisting and supporting Sales Representatives with stockrooms, prebooks and prospecting. Show less
Licenses & Certifications

ASQ Level 1 Golf Coaching
The PGAJan 2023
Certified Master Fitter
Callaway GolfJun 2024
KBS Shaft Training
KBS Golf ShaftsFeb 2023
True Temper Shaft Training
True Temper SportsFeb 2023
Fujikura Shaft Training
Fujikura Composite AmericaNov 2023
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