Shakeel Hashmi

Experience

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  Habib Oil Mills (Pvt) Ltd, Dis: Hashim Traders & Malik Traders

  Sept 2006 - Mar 2012

  Manager of Sales

  ● Responsible for Sales Target Achievement.● Monitoring daily sales in co-ordination with Accounts and Salesteam.● Target allocation and split of all SKU’s channel wise for whole teamas well asfor business partners.● Preparing area wise sales reports and distributor’s claims in the endof the month.● To maintain the required level of Stock as per SKUs.● Training and supervising the team.

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  Dalda Foods Pvt Ltd Dis: Z.A Traders

  Apr 2012 - Mar 2014

  Sale Manager Rawalpindi Mandi & City I-II

  ● Manage work force at distribution.● Daily monitoring of sku’s on coverage and volume.● Manage all team DSR’s and salesman’s.● Daily target and numeric reports check.● Design marketing strategy in order to generate a lead by whichbusiness can begenerated.● Training and supervising the team.● Make a strategy for sales team to give them a path that lead them tofruitful sales.● Building such a strong relations with major outlets to maintain theflow of sales.● Giving qualitative services as well as on time delivery to concernedparties Show less

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  Adam's Milk Foods (pvt) Ltd.

  Apr 2014 - Jul 2018

   Distribution handling and sales. Business planning and forecasting. Day to day planning of sales target and monitoring. Ensure ROI to distributer. To handle more than 200 customers of FS. To keep focus on competitor’s activities. Regular visits to key outlets & Pizza Points for the rate/damages issues and quality retention. To look after the company assets. Maintain stock standards at distribution and in market as well. Acting as bridge between company and investor. Manage work force at distribution efficiently to get desired results. Show less ● To develop and build strong distribution network.● To implement route productivity on daily basis.● Maintaining the numeric repot on daily basis.● Maintaining daily target report sheet.● Analyze reports on daily weekly and quarterly basis.● Responsible for productivity of Adam’s in assigned territory.● Daily target vs achievement discuss with salesman.● To maximize the proper utilization of company assets.● Ensure smooth sales in territory.● Suggest promotional complain to enhance sales. Show less

  • Area Sales Executive

    Apr 2016 - Jul 2018

  • Territory Sales Manager Isb/Rwp & Food Services

    Apr 2014 - Mar 2016
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  Young's (Private) Limited

  Aug 2018 - Feb 2025

   Prospecting new business for Cheese consumption points and building potential funnel. Demos and Kitchen immersion calendar planning and execution. Relationship activities with POCs for grab and growth of business.  Market Intelligence – Competition  Conversion of existing customers of Mayo and Chocolate to Young’s Cheese.  Effective execution of sales operations and liaison with sales team and distributor.  Timely recovery of credits  Make live trials to develop new customers.  Stock Management of product availability at distribution level as per SOP  Liaison with Quality, Supply chain department for smooth operations. Show less  Cheese launching in North. New distributor for Cheese business. Create Distributors capacity incremental model. Team Traning on Cheese Products. Brand Conversions- through product live trails at parlor. Focused on Personal Selling. Develop Strong Relationship. Business planning and forecasting. Focus on target market-Pizza parlors. Strong retention on current Product / Brand. Cheese data and Potential Funnel discuss on daily basis with BDO’s and TSI’s. Build team confidence to accept new products and challenges. To keep focus on competitor’s activities. Show less

  • Key Account Manager North

    Jul 2021 - Feb 2025

  • BDE North on Cheese Business

    Jul 2020 - Sept 2021

  • Sale Manager Food Services North

    Aug 2018 - Jun 2020
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  Dairy Life Private Limited

  Jul 2021 - now

  Key Account Manager North

  With over 18 years of experience in the FMCG sector, including more than a decade specializing in dairy and chilled products, I have developed expertise in key account management, business development, and strategic partnerships.Currently, as a Key Account Manager - North at Young’s Pvt Ltd and Dairy Life Pvt Ltd, I lead the chilled business, driving growth through strong customer relationships, market insights, and innovative sales strategies. My focus is on expanding market share, ensuring product excellence, and delivering value to customers.Passionate about the evolving dairy industry, I continuously seek new opportunities to optimize sales, enhance distribution networks, and create long-term partnerships. Open to collaborations and discussions on industry trends, market challenges, and business expansion strategies. Show less