Mathew Anthony

Experience

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  Trikaya Advertising

  Jan 1982 - Jan 1984

  Account Executive

  My initiation into advertising after a stint as a journalist. Trikaya was a creative boutique. Worked on Staminade and DHL and few other brands. The former was ahead of its time and failed to crack open the energy drink market - possibly because it was too narrowly focused on sportsmen

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  Everest Advertising (Saatchi & Saatchi)

  Jan 1984 - Jan 1986

  Sr Account Executive

  Began doing campaign recommendation and review presentations to the senior most executives on the client side. One of the finest client service experience working on brands such as Alembic's Glycodin, Herbertson's Bagpiper, Mahindra & Mahindra (Jeeps, Tractors and Trucks), Swissair, and Tekson Radiators.

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  Ogilvy & Mather

  Jan 1986 - Jan 1989

  Account Supervisor

  Working on the Titan Watches launch was a great learning. Rare that you get to participate in a full-fledged launch of a new brand that has grown from strength to strength. Also worked on Bru Instant Coffee (and a failed brand launch Rich Cafe - could not take on the might of Nescafe) and few other brands Mothercare's Little Kingdom in Retail etc.

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  Ogilvy & Mather Direct

  Jan 1989 - Jan 1991

  Account Supervisor

  Had the finest education in marketing doing result oriented work for American Express Cards, British Airways, ITC's Welcomgroup Hotels and Philips Consumer Durables generating leads and managing relationships.

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  Datatalk Services (India) Pvt Ltd

  Jan 1991 - Jan 1995

  Director

  Part of the team that launched one of the first BPOs in Bangalore handling the back office data and telemarketing related work for Standard Chartered Bank when they launched their credit card in the country. Also, one of the first to put together a database of retail outlets for the city pinpointed on 92 individual 'ward' maps of the city. Perhaps the finest management of a dental checkup camp that included recruiting 500 dentists and arranging for appointments for 6000 registrations over 14 days through address and time-slot matching...among many other data-related assignments. Show less

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  Leo Burnett

  Jan 1995 - Jan 1998

  Associate Vice President and CSD

  Returned to mainstream advertising after a stint as an entrepreneur with Datatalk Services - one of the first BPOs in Bangalore which operated as a back office to Standard Chartered Bank when they launched their credit cards in 1994 offering database management and telemarketing services. At Chaitra Leo Burnett, headed Account Management overseeing the work on brands such as Louis Phillippe, BPL Washing Machines, Coats etc

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  Wunderman

  Jan 1998 - Jan 2002

  General Manager

  It was a privilege to support the COO Ajay Row to build this branch office of Wunderman in Bangalore to manage the demand generation mandate of IBM. The team did a superlative job of generating leads and managing customer relationships. The case studies can be accessed at www.respondin.net

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  Rapp Collins India

  Sept 2002 - Sept 2008

  Vice President

  Had the privilege to build Rapp ground up into two full-fledged offices (mumbai and bangalore) in data-driven marketing communications discipline. This involved client acquisition, building teams and driving the growth and profit agenda. Rapp in India is part of the Mudra Group - one of the largest marketing and advertising services group in the country

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  JWT

  Jan 2009 - Mar 2010

  Headed rmg connect, a strategically-driven digitally direct integrated marketing communications company of the JWT group which in January 2010 merged with the parent organization. This was the most challenging assignment given its history, complexity, uncertain future and recession. Greatest learning from a leadership perspective.

  • Managing Partner and Senior Vice President

    Jan 2009 - Mar 2010

  • Managing Partner

    Jan 2009 - Jan 2010
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  SMARTHINK Marketing Solutions

  Apr 2010 - May 2012

  Entrepreneur - Consultant

  Business transformation services: identify business opportunities, forge partnerships including funding, build new competencies and capabilities through analytics and marketing automation, initiate entry into internet marketing and social media and deploy playback theater and storytelling to design and execute corporate communications across traditional and new media ... apart from launching a slew of my own digital convergence products.

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  Aimia Inc

  May 2012 - May 2014

  Director - Direct Marketing

  Provided Direct Marketing Communication Strategies and Campaign Support for loyalty management clients of Aimia like Axis Bank, Taj Hotels etc.,

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  INurture education solution pvt ltd

  Dec 2014 - Jun 2018

  Academic Head - Marketing Specialization & Dean MBA ESG Sports Mgmt Paris

  Academic Interface with University Partners for Marketing-oriented Programmes from iNurture which included faculty recruitment, student induction, programme operations, FDP, enhancing pedagogical practices and related University activities such as managing conferences

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  Mathew Anthony Inc.

  Jun 2018 - Jul 2018

  Consultant & Trainer - Client & Brand Management, Direct & Loyalty Management, Creativity & Pedagogy

  14 Sept 2018: Full-day Brand Foundations Workshop for GRG Education Trust, Coimbatore22 Sept 2018: Full-day Client Management Workshop for Accentiv' Edenred, Mumbai 25 Sept 2018: 90 minute Session on Data-driven marketing communication for Prof Ruth Stevens (NYU Stern) Course on Data-Driven Marketing at Indian Institute of Management (IIM) Bangalore

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  Self-employed

  Jul 2018 - Feb 2022

  B2B Marketing Communications Consultant

  Success in Marketing is directly proportional to the extent of our customer understanding.

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  Mathew Anthony

  Jul 2018 - Jul 2018

  Bringing Product Management Thinking to Education - K12 to Masters
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  GrayMatter Software Services Pvt Ltd

  Feb 2022 - Dec 2023

  Chief Marketing Officer
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  Marketing and Communication Consultancy

  Apr 2024 - now

  Mentoring Young Marketing Minds in South East Asia