Caroline Moore

Experience

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  Apple

  May 1988 - Dec 1989

  Advertising & Marketing Communications Manager

  - Developed and implemented advertising and promotional programs to market Macintosh to the K-12 and higher education markets. Managed outside advertising agencies and specialized vendors. Results: Increased Macintosh brand awareness by 21% in FY ‘89 among target audience- Managed communication programs for Apple’s National Special Education Alliance (NSEA). Projects included print ads, radio spots, collateral and videos. Results: Increased overall awareness and demand for NSEA services, resulting in a 42% expansion of NSEA centers in FY ‘89 Show less

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  Wyse Technology

  Feb 1990 - Apr 1992

  Manager of Advertising & Creative Services

  - Directed Wyse's first multi-million dollar corporate advertising campaign and managed domestic and international trade advertising for 4 product lines. Results: Increased corporate awareness by 17% and purchase intent by 12%- Supervised Creative Services division which developed all direct marketing and sales promotional materials including product literature, telemarketing tools, and point-of-purchase materials

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  Sun Microsystems

  May 1992 - May 2001

  Marketing Director

  - Established Sun Microsystems as an online advertising leader by creating world class creative that won the New York One Show award, Marketing Computers ICON award, and MSNBC's "Best banner on the web"- Managed the strategic development and production of SunSoft's worldwide advertising campaigns, marketing communications materials, and events for the Java programming platform and Solaris operating system- Spearheaded market research studies to develop Sun’s marketing strategy including mission statement, value proposition, brand identity, positioning, and message architecture Show less

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  Contemporary Asian Theater Scene

  May 2005 - now

  Board Member, Marketing Chair

  - Collaborated with board members and strategic partners to successfully present major AAPI artists and events making CATS one of the pre-eminent Asian Arts organizations in Northern California- Helped develop and implement a comprehensive branding and marketing strategy that significantly increased audience attendance and community engagement for CATS performances and events- Successfully cultivated key sponsors and community partners to secure funding for artistic initiatives, reach a broader audience, and ultimately ensure the long-term sustainability of the organization Show less