Raevyn Boykins, MBA

Experience

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  Kenan Advantage Group

  Apr 2018 - Oct 2018

  Talent Acquisition Administrator

  * Identified market trends, creating strategic advertisements on various social media platforms, and email marketing that resonated with the target audience and produced fresh lead generation * Influenced customer experience and employee satisfaction by facilitating planned events for client relations and team building for the benefit of future business development.

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  Freelance

  Sept 2018 - Sept 2022

  Freelance Marketing Manager - Beauty Industry

  * Helped small to mid-size businesses within the beauty industry with basic marketing needs, ranging from direct marketing to social media; business-to-consumer to business-to-business; and customer acquisition to customer retention.* Maintained library of up-to-date qualitative and quantitative insights and reports, identifying market trends to create buyer personas and market segmentation. * Created sales presentations and proposals for the sales departments using Canva, Adobe to create deliverables by measuring analytics and metrics within industries. Show less

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  Digital Engine

  Jan 2020 - May 2021

  Social Media Manager

  * Organized and managed client experience by tracking consumer insights. Used insights and data to increase engagement and brand awareness by 25% across 4 social media platforms.* Developed strategies to meet client needs and reached established goals through market research, use of data and strategy execution through email marketing campaigns for 1,000+ clients * Contributed to increasing website traffic for 4-5 clients by implementing unique keywords into written content and cross posting on digital platforms to communicate organizational objectives while enhancing SEO ranking. * Successfully led multiple external marketing and communication projects that required collaborating with varying departments and project management skills such as providing feedback, monitoring project progress, reporting issues and delays when necessary and maintaining budgets and deadlines. Show less

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  InnoSource

  Aug 2021 - Nov 2022

  HR Professional (Innosource/Goodyear)

  * Identified unique market trends while maintaining hiring needs to establish tactful timelines that exceeded expectations and implemented problem solving and recruiting and sourcing strategies. *Delivered and led recruiting strategies to the business for 100+ high priority positions in Sales & Marketing industries within a competitive market. Supported marketing team by planning content execution for hiring needs. *Managed the full recruitment process from sourcing strategies finding top talent using 4+ Social Media Channels (LinkedIn, Indeed, Recruitify and other various platforms.) Show less

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  MeridianLink

  Dec 2022 - Feb 2025

  Digital Marketing Manager

  Paid Ads Management:Spearhead paid advertising campaigns, overseeing the end-to-end process from strategy development to execution.Optimize ad performance through continuous analysis and refinement, ensuring maximum ROI.Industry Relationship Management:Cultivate and maintain strong, positive relationships with over 30 industry publications, fostering collaboration and securing strategic partnerships.Strategic Ad Buys and Placements:Drive campaign success by strategically identifying and negotiating new ad buys and placements to reach target audiences effectively.Targeted Audience Engagement:Implement precise paid ad strategies tailored to targeted audiences, enhancing campaign effectiveness and engagement.Webinar Management:Lead the planning and execution of webinars, aligning with various campaigns, events, and trade shows to maximize impact and audience reach.Campaign Support:Collaborate cross-functionally to integrate webinar initiatives seamlessly into broader marketing campaigns, ensuring cohesive and impactful messaging.Performance Analysis:Conduct thorough performance analysis for all initiatives, leveraging insights to refine strategies and enhance overall marketing effectiveness. Show less

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  GoodTime

  Feb 2025 - now

  Growth Marketing Specialist