Hannah Chapman

Experience

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  VisionAmp Marketing

  Mar 2014 - Nov 2016

  Work full-time on web design, graphic design, logos, print, branding, photo editing, photography, video and other misc.- Meet with clients to further understand what they are wanting their website or print work to represent- Research each client I work with to understand their field and business goals- Work with clients through the design process to create websites that are user-friendly, as well as aesthetically pleasing to them and to their clientele- Help direct and assist on video and photography shoots, as well as edit through to completion- Work directly with a team of project managers, marketing directors, and programming specialists to create really awesome products- Handle all print work from design to ordering the finished piece Show less

  • Creative Director

    May 2016 - Nov 2016

  • Graphic Designer

    Jan 2015 - Nov 2016

  • Traffic Coordinator/Part-time Designer

    Mar 2014 - Jan 2015
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  Golden Spiral

  Dec 2016 - Dec 2018

  Designer

  - Designing internal and client work- Planning and executing photo shoots- Planning and executing video shoots- Completing photo and video edits- Collaborate with other designers, programmers, copywriters, and programmers around design problems- Collaborate with accounts team around the best way to meet strategic objectives in a design/photo/video project- Make updates/changes to existing work- Research and brief creative team on industry trends and compelling solutions Show less

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  Perfect Keto

  Dec 2018 - Jan 2022

  Director of Brand & Creative

  Lead re-packaging efforts from concept design to final print for 20+ SKUs and their flavor variantsWorked directly with acquisition and retention marketing channels on 60+ multi-channel campaigns in 2020-21 alone, in addition to various single-channel campaigns, driving up to $100k in revenue in a single product launch campaignDeveloped the new brand mission, vision, and visual direction of the Perfect Keto brand identity refresh (post-merger with SuperFat and KetoBars, reveal 2022)Provided creative direction and user experience feedback on our the website frameworkManaged refreshed identity implementation into retail, e-comm, paid, social and Amazon channelsLed refreshed identity product lines categorization and packaging design directionBuilt and implemented creative operations foundations for all channelsDeveloped the hiring and on-boarding framework for the creative department, including hiring and managing 3+ in-house designers, two external creative agencies and a team of various contract designers and photographers Show less

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  Hearsay Design House

  Feb 2022 - Jan 2023

  Creative Director

  Worked with a variety of clients (freelance/contract) in the B2B, D2C, CPG & Retail spaces: Health/Wellness, Crypto, Cannabis, Apparel, Food, SupplementsBrand Identity Building + StrategyBrand Management + Creative OperationsArt/Creative Direction + Graphic DesignPackaging Design + Print Production/ManagementCampaign Strategy + ExecutionHiring/Styling PhotographySome of the clients I've worked with so far:Cresco Labs, Zero Acre, Bainbridge Pickleball Club

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  Cresco Labs

  Mar 2022 - Oct 2022

  Associate Creative Director

  I was brought on as an Associate Creative Director and Designer to help lead brand refresh and creative expansion initiatives at the Cresco Labs brand family. I worked on several of the sub-brands including (Sunnyside, Cresco, and Good News) to push branding and in-store retail, and packaging creative.

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  Interact Brands

  Jan 2023 - now

  Leading the Interact design team through mentorship, design strategy, visual territories, conception, and execution. Working with new business development, account, and brand strategy teams to create cohesion and the strongest work possible across our client portfolio. Creating award-winning, strategy-driven design work that challenges categories, not consumers.

  • Associate Creative Director

    Feb 2024 - now

  • Design Director

    Jan 2023 - Feb 2024