Annabelle Millar

Experience

• 

  H&M

  Sept 2011 - Dec 2011

  Assistant fashion designer- Paid Internship

  * Assistant designer - Children’s Sports and Outerwear department*Designing flat drawings with technical information for manufacturing*Evaluating and adapting design samples*Illustrator and Photoshop work to create and assist all designers

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  ASOS.com

  Jan 2013 - Mar 2014

  ASOS Marketplace Boutique Seller

  * Sourcing vintage garments* Altering and adapting garments technically* Styling and photographing stock* Managed online marketplace boutique * Managed finances > cost of sale / overheads / profit

• 

  Friday Media Group

  Sept 2014 - Jan 2018

  * Creating and managing the B2C marketing strategy for 3 business divisions - niche marketplaces, local marketplaces and job boards* Leading, developing and managing a team of marketing executives* Accountable -and targeted- for all traffic, conversions and private ad revenue driven by marketing communications / campaigns / brand marketing to our B2C audiences*Communicating and presenting strategy and results to board directors and key stakeholders business-wide * Training and mentoring creative marketers to utilise data and optimize campaigns * B2C marketing activity for a number of market leading classifieds inc. print, social, email, outreach and content creation* Creation and management of email automation / user journeys * Creating and executing all B2B / B2C campaigns and marketing activity for two online marketplaces * Set up basic Adwords campaigns and SEO activity* Social media marketing* Content writing and link-building * Partnership outreach

  • B2C Marketing Manager

    Jan 2017 - Jan 2018

  • Senior Marketing Executive

    Jan 2016 - Dec 2016

  • Creative Marketing Executive

    Sept 2014 - Jan 2016
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  Irregular Choice

  Feb 2018 - now

  Marketing Manager

  *Creating and executing marketing strategy, working with other business areas including buying, design and wholesale to correlate campaigns and product launches with moving parts e.g. product shipments, sales per SKU and seasonal shopping behaviour.* Analysing and reporting website traffic and revenue and actioning marketing activity as a result of findings.* Identifying and working with 'brand ambassadors'- from influencers to celebrities - to expand audiences and geographically target brand awareness activity to grow in key and opportunistic locations.* Managing external PPC agency and directing the paid strategy in line with seasonality, sales trends and product quantities.* Delivering campaigns in line with the licensing of Disney & Disney Pixar collaborations, such as Toy Story, Dumbo and Bambi X Irregular Choice collections. Show less