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Swarn Pannu

Swarn Pannu

Management Trainee

Followers of Swarn Pannu1000 followers
location of Swarn PannuBengaluru, Karnataka, India

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  • Timeline

  • Skills

    Project management
    Product development
    Direct marketing
    Business development
    Marketing communications
    Business strategy
    B2b
    Market research
    Customer relationship management
    Team leadership
    Management
    Team management
    Cross functional team leadership

  • About me

    An astute professional with over 5 years of cross-functional experience in Brand Management, Project Management and Business Development.

  • Education

    • Jesus and Mary College, University of Delhi

      2008 - 2011
      Bachelor of Arts English Honours

      Activities and Societies: Choreography Society

    • GITM

      2011 - 2013
      MBA Marketing and International Business

      Activities and Societies: Cultural Secretary

    • UCLA Anderson School of Management

      2021 - 2022
      General Management PGPX'22

  • Experience

    • Enrich Agro Food Products Pvt. Ltd (Coca Cola India FBO)

      Jul 2012 - Aug 2012
      Management Trainee

    • Print Expressions

      Jun 2013 - Jun 2016
      Manager Key Accounts

      - Launched an in-house interior brand MYWALL by spearheading 3 brand stages; ideation, proposition & positioning- Conceptualized innovative branding & POS visibility solutions for Maggi, Nescafe & Coca-Cola to build TOMR- Designed Nestle’s Start Healthy Stay Healthy campaign

    • DDB Mudra Group

      Jul 2016 - Jul 2019
      Senior Manager

      - Strategized, planned and executed integrated media campaigns through ATL and BTL activities, followed by post-promotion analysis- Aided state-wise launches for Amstel and Asics’ Light Your Run range- Strategized and implemented Grofers' RTM plan for tier 1 and tier 2 towns

    • Laudco Media

      Jul 2019 - Feb 2021
      Marketing Manager

      - Prepared annual business plans, growth strategy and incentive model to deliver the annual topline- Partnered with Nielsen India to conduct a primary research on Influencer Marketing- Conceptualized The Scroll Lab; an online marketplace for automated influencer marketing- Established Glucon-D India’s social media presence with Energy Of India initiative during Covid-19

    • Wipro Consumer Care and Lighting

      Feb 2021 - Aug 2023
      Manager D2C Marketing

      - Spearhead DTC launch strategy for 4 global personal care brands: Bio-essence, Vitress, EveCare and Rania- Conduct market research, define brand proposition & design localized communication for India launch- Develop pricing and GTM strategies to achieve annual revenue targets with P&L ownership

    • Page Industries Ltd

      Sept 2023 - now
      Senior Manager - Digital Marketing

  • Licenses & Certifications

    • Japanese Language Proficiency Test N5

      The Japan Foundation
      Aug 2018

    • Landmark Education

      Landmark
      Jan 2015

  • Honors & Awards

    • Awarded to Swarn Pannu
      Innovation of the Year PrintWeek Awards 2016 Nescafe red mug hanger and Nescafe Labs perfect POPE
    • Awarded to Swarn Pannu
      Print Media Campaign of the Year PrintWeek Awards 2014 Nestle’s Start Healthy Stay Healthy Campaign, 2013-2016: Educate mothers about the importance of breastfeeding, in collaboration with over 200 hospitals and circulation of 75 lac mothers' guides in 13 languages across India
    • Awarded to Swarn Pannu
      Special Delegate for Print Media Industry PrintWeek Awards 2014 One of 13 delegates invited from across the country for a round table conference on "How print media can help to establish brands across industries?"