Salil Tipnis

Experience

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  Midway Family Fun Park

  Nov 2012 - Jul 2017

  Increased attendance at the park by developing new customer acquisition strategies and execution of digital marketing strategies that blended sales, advertising, event promotion, social media, and PR. Developed and implemented new audience targeting initiatives that brought in new customers and increased customer retention based on analysis. Cultivated strategic relationships with key agencies and internal departments to ensure established plans were executed effectively. Key Accomplishments:- Built and led an internal marketing team to provide marketing strategies to help build the company’s digital presence, eliminating the need for an outsourced agency. This saved the organization from paying high agency fees and increasing digital presence by over 300% through paid advertising and search engine optimization. - Spearheaded the re-branding of the company’s image through strategic re-branding, which included designing the new company brand, creating all relevant collateral and marketing materials, re-vamping the company website and social media platforms, and communicating the changes out to the public in an engaging and effective manner, overall increasing traffic to the park by 30% through organic SEO/ SEM and PPC techniques. Show less

  • Floor Manager

    Nov 2012 - Jul 2017

  • Sales And Marketing Manager

    Nov 2012 - Jul 2017
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  Alavida Lifestyles

  May 2014 - Aug 2014

  Marketing Intern

  Strategically targeted the organization to gain a diverse and valuable skill set, working under the Marketing Director, assisted with increasing the company’s goodwill and image through planning and executing fundraising events throughout various company locations. Collaborated with the internship team, maintaining full ownership and accountability over the project, learned all facets of event planning and effective fundraising, including venue selection, event promotions, vendor and contract management, and engaging with donors and sponsors.Key Accomplishments:• Appointed to conduct an individual research project, crafting the company’s email marketing policy, which included researching and analyzing new and existing laws, incorporating relevant pieces into the policy, and drafting communications to implement the new policy into company operations. Show less

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  S. Dilawri Automotive Group Inc.

  Feb 2018 - Jun 2020

  -Effectively plan, execute and measure multi-channel marketing programs (PPC, Google Ads, social media ads and other paid digital channels) that seamlessly integrate product, social and paid marketing across 11 dealership accounts.- Provide creative services for internal and external clients, producing marketing collateral such as web banners, reports, presentations, emails, logos, websites, landing pages, website User Experience (UX) Optimization, and social media content. - Design, program and automate numerous HTML based emails in conjunction with promotions. - Build an online audience by developing engaging social media content.- Analyze and interpret obtained data to increase future campaign efficiency and predict buyer trends, as well as strategize to further optimize company’s KPI strategies. - Develop and refine S. Dilawri Automotive’s organic digital strategy, including the development of our SEO, social bases and referral traffic. - Research and develop strategies to implement the latest technologies in the automotive industry. - Collaborate with agencies on various marketing projects. Show less

  • Digital Marketing Lead

    Sept 2019 - Jun 2020

  • Digital Marketing Coordinator

    Feb 2018 - Sept 2019
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  Export Development Canada | Exportation et développement Canada

  Oct 2020 - now

  Marketing Automation Specialist