
Senthil Krishnan
Associate - Project

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About me
Business Development, Business Analyst & Power BI Consultant
Education

SINDHI COLLEGE OF ARTS AND SCIENCE
2000 - 2003Bachelor's degree Computer Science
Easwari Engineering College
2003 - 2006Master of Computer Applications - MCA COMPUTER AND INFORMATION SCIENCES AND SUPPORT SERVICES
Experience

Covansys
Sept 2006 - Oct 2008Associate - ProjectUtilized crucial data migration software skills to assist with projects. Provided outstanding technical support to clients. Worked with stakeholders to identify opportunities for growth. Assessed the effectiveness and accuracy of new data sources and gathering techniques. Brought forth a strong affinity for communication and self-management.
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Computer Sciences Corporation (CSC)
Oct 2008 - Sept 2011Sr. Software EngineerUtilized algorithmic and programming tools to build helpful predictive models. Worked to assess the company's needs and resolve issues with the use of data. Utilized superior data visualization and data management skills. Implemented and updated application modules under the direction of Senior Software Developers.

Hexaware Technologies
Oct 2011 - Jun 2015System Analyst ( Jr. Project Manager)Data warehousing to maintain patient data for IMS Strategic project requirements included Star Schema, analytics & data packaging This experience is #lifesciences domain intensive Performed in-depth data validation on data from various suppliers across the world. Performed exploratory data analysis and discovered notable relationships. Effectively mined unstructured data. Provided tutorials on current data management techniques including assisting with analysis and providing technical recommendations on study software. Show less

New Life AG Church
Jun 2015 - Dec 2020Cluster LeadMentored content marketing associates associated with web content. Created client files and maintained meticulous organization of event documents. Coordinated mailings, marketing materials, and website content. Assisted in the creation of graphic materials for marketing campaigns. Lead process-improvement focus groups as part of the rehabilitation initiative to achieve functional design within its user systems. Assisted with recruitment and training of new employees, while also monitoring the productivity of current employees. Produced online and in-person marketing content. Worked alongside marketing specialists, graphic designers, marketing and media teams Show less

NLAG
Jan 2021 - nowNetwork & Cluster Center Lead (Programme Management)Manage and lead a 12-person team of marketing, branding, events, and content professionals to ensure the success of marketing and event-led campaigns. Created training manuals on the operation and maintenance of current processes.Analyzed past marketing initiatives and revamped marketing and communication efforts to attain customers, enhance repeat rate and attract new ones.Assessed user feedback and led initiatives for campaign adjustments to grow user base and overall user satisfaction. Organized and analyzed data and marketing/campaign performance. Utilized advanced teaching methodologies to effectively work with students and team members. with unique curricular perspectives. Counseled individuals, groups, and families on various issues including mental health, poverty, unemployment, domestic violence, substance abuse, social rehabilitation, and more. Developed unique content for a variety of client sites to improve presence and brand awareness. Redesigned and implemented user documentation for training. Recommended strategic content acquisition initiatives, and worked to negotiate excellent packages. On the event front: Hosted & Curated over 30 CSR & marketing events Scheduled vendor appointments, handled follow-ups, systematized logistics, and crafted the event rundown & strategic agenda Show less
Licenses & Certifications
- View certificate

Analyzing and Visualizing Data with Microsoft Power BI
GUVI Geek Networks, IITM Research ParkMar 2024
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