Luana Roth

Experience

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  Blue Air

  May 2008 - Sept 2009

  Brand management with focus on dedicated touchpoints communicationResponsibilities:- Developed and implemented the branding kit for all BA agencies;- Developed marketing plans for promoting BA flights;- Coordinated advertising agencies (ATL/ online/ production);- Negotiated advertising spaces with the airports which served BA flights;- Ensured project management for BA participation at exhibitions;- Developed branding materials used on different channels: online, DM, POSM;- Measured and monitored campaign results. Show less

  • Marketing Channel Specialist

    Feb 2009 - Sept 2009

  • Marketing Assistant

    May 2008 - Feb 2009
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  TAROM

  Sept 2009 - Oct 2011

  Jr Brand Manager

  Brand management & corporate communicationsResponsibilities:- Developed and implemented integrated communication campaigns;- Coordinated advertising agencies (ATL/ BTL/ PR/ media/ production);- Developed and implemented digital touchpoints strategy;- Had PR attributions (write press releases, media relations, crisis communication, PR exhibitions, etc);- Developed marketing plans for promoting company’s flights;- Developed the strategy & pricing plans for on-board advertising spaces;- Measured and monitored campaign results. Show less

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  Ogilvy Romania

  Oct 2011 - Feb 2015

  Head of Social Media

  Social Media professional with focus on communication strategyResponsibilities:- Successfully set up and developed the Social Media & Digital department, coordinating along with my team the clients’ campaigns;- Developed Social Media & digital strategy for agency’s clients and new business;- Developed Social Media & digital campaigns;- Ensured project management for websites development, mobile and Facebook applications;- Objectives monitoring;- Coordinated digital media campaigns along with media agencies.Main clients: Diageo (J&B, Johnnie Walker), GoupeSEB, Caroli Foods, GSK, Cosmote, Philips, Millennium Bank. Show less

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  Kubis Interactive

  Feb 2015 - Jul 2017

  Head of Social Media | Strategic planner

  Digital professional with focus on digital strategy developmentResponsibilities:- Improved the Social Media department work & processes and developed digital strategies for the agency’s clients which led to campaigns awarded for their results;- Coordinated the Social Media department;- Measured campaigns performance and set up benchmarks based on key successful figures; - Analyzed and translated data into actionable insights, coming from brand researches & digital listening tools such as Radian6 and Zelist. Main clients: URSUS, Grolsch, Danone Baby Nutrition, Albalact, Dove, Toyota, Vodafone, Save the Children, Mega Image Show less

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  BAT

  Jul 2017 - now

  Digital professional with focus on digital strategy developmentResponsibilities:- Challenged and improved the way leadership teams look at digital by providing insightful inputs and worked together in developing sustainable digital strategies; - Coordinate along with brand teams the advertising agencies to develop and implement digital campaigns; - Develop and implement DM & CRM strategies; - Ensure objectives monitoring, reporting.

  • Global Brand Manager Lucky Strike

    Aug 2024 - now

  • Brand Manager SEE Modernity Space

    May 2021 - Jul 2024

  • Digital Communications Manager

    Jul 2017 - May 2021