Gus Liceli

Experience

• 

  Pulcra Chemicals, S.L.

  Jun 2011 - Sept 2011

  Import Export Coordinator
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  Wyndham Grand Istanbul Kalamış Marina Hotel

  Sept 2012 - Oct 2013

  Sales And Marketing Associate

  - Executing yearly marketing plan accordingly marketing budget including; ATL and BTL purchases.- Media follow-up- Sales follow-up- Coordinating and supporting sales teams.- Preparing marketing collaterals for sales.- Managing PR activities.- Assisting social events, photo and commercial shootings.- Archiving online and offline contents.

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  Altinboynuz Gastronomy & Venues

  Feb 2014 - Dec 2014

  Sales & Marketing Executive

  Preparation of sales collaterals- Direct sales of catering.- Renting venues for corporate and individual organizations.- End to end organization management. (Coordinating with multiple stakeholders; PR agencies,event agencies, outdoor event agencies, hotels, venues, photographers, DJs)- Copy writing for brochures, flyers, website and social media.- Creating visuals to be used in social media and website.- Social media management & reporting.

• 

  Sony

  Feb 2015 - Jan 2018

  - Planning and implementing internal and external corporate communications.- Designing and creating B2B and B2C email communications including; Pan-European & NorthAmerican PR Alerts, Cinema, Television, Education, Live Production and Medical Newsletters as inemail template as HTML.- Managing translation and localization processes of the marketing materials by TMS / SDL in 7languages (English, Turkish, French, German, Spanish, Polish and Portuguese) in Europe.- Proof reading, localization and A/B testing.- Coding email templates as HTML to make applicable for various electronic devices and emailclients by Adobe Dreamweaver.- Editing images to be used in email templates by Photoshop.- Distributing all email templates using marketing automation tool across Europe in 7 differentlanguages by Adobe Marketing Automation Tool.- Improving communication processes to make time efficient. Show less - Coordinating internal communications with Europe Corporate Communications Head.- Intranet management; translating contents, publishing announcements, articles and updatingcontents.- Managing translation and localizations for the intranet articles and all customer emailcommutations activities in 22 languages for 34 countries in Europe.- Writing copy for internal communication campaigns.- Planning and coordinating marketing communications with Europe CRM Head.- Developing and implementing retention, reactivation, targeting, cross-sell and up-sell strategies.- Initiating and following up Lifecycle campaigns through marketing automation tool.- Planning, designing and implementing internal and external customer surveys by Qualtrics.- Creating email templates by Adobe Dreamweaver.- Editing images by Photoshop.- Proof reading including; website content, newsletters, intranet, press and marketing collateral.- Planning and organizing events.- Planning, implementing and managing projects to increase marketing communications reach byanalyzing email and survey reports. Show less

  • Communications Specialist

    Apr 2016 - Jan 2018

  • Associate Communication Specialist

    Feb 2015 - Apr 2016
• 

  Yapı Merkezi

  Jan 2018 - Feb 2019

  Corporate Communications Specialist

  - Project owner of the migration of the corporate website & launching new corporate website & Intranet;- Content management including ATL and BTL collaterals for global construction projects;- PR management; liaising PR agency with board members of the company including, crisismanagement and preparation of press bulletins;- Planning yearly internal corporate & marketing communication calendar;- Planning marketing budget.- Planning social media strategy and managing social media agency.- Planning, implementing and managing social responsibility projects in Turkey and Africa.- Reputation management.- Writing marketing collaterals.- Designing printed marketing collaterals and managing digital agency.- Managing events including opening ceremonies of projects, internal events, press events,diplomatic events. Show less

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  W Hotels

  Feb 2019 - Apr 2019

  Marketing and Communications Manager

  - Planning and executing annual marketing plan and promotions; effectively managing merchandising objectives, operating standards and controllable costs;- Developing, implementing and driving the digital strategy, building strong partnerships and work alongside with other departments and external agencies to improve guest experience by providing creative services through good collaboration and solution focussed communication;- Executing email marketing communications;- Event management;- Social media content management;- Public relations and visual asset management;- Marketing and collateral development.- Migration of the new loyalty system Marriott Bonvoy and website;- Supporting the Sales Team by lead-generating event management and providing themed marketing materials to increase the communication quality and rate of sale. Show less

• 

  Fortis Consulting

  Sept 2019 - now

  Marketing Communications Consultant

  Providing marketing communications and strategy consultancy services focusing on communication tone & channels, UX, targeting and data mining. - Creation of brand idea and marketing strategy;- Customer journey strategy & mapping;- Improving communication quality through Google Cloud solutions;- Visualisation of the website and creation of social media guidelines;- Supporting the creation of the product and analysing customer trends.