
Ashish Negi
Summer Student

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Skills
AccountabilityAccountingAdaptive LeadershipAgribusinessAgricultureAI AgentsAI for Business AnalysisArtificial Intelligence (AI)AutomotiveBody LanguageBusiness AnalysisBusiness Decision MakingBusiness DevelopmentBusiness PlanningBusiness StrategyCareer ManagementChannel ManagementChannel PartnersCollaborative LeadershipCompetitive AnalysisConstructive FeedbackCorporate FP&ACritical ThinkingCross-functional CollaborationsCross-functional Team LeadershipCustomer ExperienceCustomer SatisfactionCybersecurity Incident ManagementData ScienceDealer ManagementEmotional IntelligenceEmployee CoachingExecutive LeadershipFinancial Planning and Analysis (FP&A)Generative AIInfluencing OthersIntellectually CuriousInterpersonal CommunicationITILKey Account ManagementLeadershipManagementMarketingMarketing StrategyMarket ResearchMicrosoft ExcelMicrosoft PowerPointNegotiationOrganizational PoliticsPeople DevelopmentPersonal DevelopmentPersuasive SpeakingPositive PsychologyPresentationsPresentation SkillsProduct DevelopmentProduct ManagementProduct MarketingProfessional CommunicationPromotionsS&OP implementationStrategic PlanningStrategySupply Chain ManagementSupply Chain OperationsTeam BuildingTeam CollaborationTeam LeadershipTeam ManagementTrust BuildingWorkplace RelationsAbout me
Ashish is Ag-Tech Lead at HyFarm, An Agribusiness unit of HyFun Foods, a leading frozen foods company in India. He has over ten years of experience in the agribusiness sector, with a background in agricultural engineering and a management degree from IIM-Ahmedabad. He is also certified in marketing analytics, digital marketing, and Google analytics, which he leverages to design and execute effective corporate strategy for HyFun Foods. Previously, Ashish in the world's third largest tractor company, where he was involved in channel development, product promotion, and digital transformation projects. He launched TractorBazar, a marketplace for used tractors, and received appreciation from the Chief Executive of M&M for his outstanding performance. Ashish has also completed a new growth industries project for BASF, a global chemical company, and published a paper on cottage industries in Uttarakhand. Ashish is passionate about agribusiness and its potential to create value for farmers, consumers, and the environment. He enjoys trekking, traveling, and learning new languages, such as German.
Education

D.A.V.. Public School , Dehradun
1999 - 2006AISSCE Physics , Chemistry , Mathematics , Physical Education , EnglishActivities and Societies: Captain Club Activities

College Of Technology, G.B.P.U.A&T, Pantnagar
2007 - 2011Bachelor in Technology Agricultural EngineeringActivities and Societies: Chairman - Sprinkler ( Branch Chapter of Agricultural Engineering ), Coordinator - AURUM ( The Personality Contest ), Student Representative - Placements, Organized events in National Level Technical Festival -Colosseum Winner - Abhivyakti ( The Paper Presentation Contest , Colosseum 2010) Presented paper in Appropriate Technology for Hills - 2010 ( National Level Seminar ) on Cottage Industries in Hilly Area at Pantngar University , Second Prize - Biczar - The B Plan Competetion and many other

Indian Institute of Management, Ahmedabad
2014 - 2016PGP - ABM Agribusiness/Agricultural Business Operations 2.71/4.33Activities and Societies: Placement Committee, Forum For Industry Interaction, Agribusiness Club, Mentorship Club Agribusiness Management
Experience

Central Farm Machinery Training and Testing Institute
Jun 2010 - Jun 2010Summer StudentStudy of Tractor and its different systemsRepair and Maintenance of 5 H.P. EngineOverview to Testing of Agricultural Machines and Implements

Mahindra & Mahindra
Aug 2011 - Nov 2012Assistant ManagerChannel Management for Exclusive dealers for Mahindra AppliTrac and also the existing Farm Division and Swaraj Channel for generating the Business for Agricultural Implements under mahindra and Swaraj branding Installing dealers according to the norms of the company , dealer viability , location of potential channel partners , and dealer performance management and review

Indian Institute of Management, Ahmedabad
Nov 2014 - Mar 2016Placement CoordinatorSupported Final Placements of PGP-ABM 2013-15 batchConducted Summer Placements of PGP-ABM 2015-17 batchConducted Final Placements of PGP-ABM 2014-16 batch

Eicher Tractors
Apr 2015 - Jun 2015Summer Marketing Intern1. Development of a Dealer Sales Personnel ( DSP ) Module - Studied the existing practice in the Industry- Took inputs from various stakeholders - Dealer , Service , Spares , Sales , Etc- Model concentrates on building a career span for the DSP- Alignment with the strategic objective of the company 2.Improving Dealer Viability - Study of Industry Practices- Suggestion for revenue generation- Hand holding of new dealers Received a Pre-Placement Offer (PPO) for outstanding performance during the summer internship Show less

TAFE - Tractors and Farm Equipment Limited
Jun 2016 - Nov 2021Product Marketing – Product Positioning wrt competetion, Product Placement , Go-To-Market Strategy – Strategy Formulation for long term growth and overall Success of Product in Key Markets, Product Promotion - ATL/BTL Activities , New Product Launch(es) – MF 6028/7250/241 Qudra , Ensuring Success of Product aligning all Stakeholders , Competetion Price Tracking , OE Support (Product + Promotion)- Product Communication –Features & Benefits , Differentiation wrt to competition and relevance wrt to customers- Key Application Sales – Vendor Liasoning , Application Oriented Sales – Product Life Cycle Management - Product Mix Management – Devising Strategy to drive sales of focus models , Demand Planning (short & long term)- New Product Development – Projecting the market size , pattern and features evolution, -Identifying opportunity area & making strategy to address the same in close coordination with Sales & Product Strategy Teams , Value based selling and establishing the respective product in the segment , Driving New Product Introduction and Promotions and Tracking the performance of new product – Sales Pitch Development wrt competition model and training content development and execution- Plan and Execute the required marketing interventions in the given HP segment to drive market share growth Show less Post Completion of Management Trainee Period assigned a newly created profile of Tractor Application Manager in the Brand Marketing Department. Product Marketing – Product Positioning wrt competetion, Product Placement , Go-To-Market Strategy – Strategy Formulation for long term growth and overall Success of Product in Key Markets, Product Promotion - ATL/BTL Activities , New Product Launch(es) – MF 6028/7250/241 Qudra , Ensuring Success of Product aligning all Stakeholders , Competetion Price Tracking , OE Support (Product + Promotion)- Product Communication –Features & Benefits , Differentiation wrt to competition and relevance wrt to customers- Key Application Sales – Vendor Liasoning , Application Oriented Sales – Product Life Cycle Management - Product Mix Management – Devising Strategy to drive sales of focus models , Demand Planning (short & long term)- New Product Development – Projecting the market size , pattern and features evolution, -Identifying opportunity area & making strategy to address the same in close coordination with Sales & Product Strategy Teams , Value based selling and establishing the respective product in the segment , Driving New Product Introduction and Promotions and Tracking the performance of new product – Sales Pitch Development wrt competition model and training content development and execution- Plan and Execute the required marketing interventions in the given HP segment to drive market share growthUnderwent Following Stints during Management Trainee Period -Marketing - Trade and Consumer Schemes - Booking , Delivery and Retail Schemes for DSPs across India - Chennai HOStrategy - Annual Business Planning for FY 2017-18 & DSP Productivity Tracking - Chennai HOProduct Promotion - Multi Implement Demos(MID) and Sampark Activities in UP EastMarket Research - Potential Demand of Potato Special Tractor in the Region - UP East Show less
Assistant Manager
Sept 2020 - Nov 2021Assistant Manager - Digital Organisation
May 2019 - Aug 2020Assistant Area Manager - Product Marketing
Dec 2018 - Apr 2019Assistant Area Manger - Product Marketing
Apr 2017 - Nov 2018Management Trainee
Jun 2016 - Mar 2017

HyFun Foods
Nov 2021 - nowStrategy Manager
HyFun Foods
-Strategy Manager
Licenses & Certifications

The Fundamentals of Digital Marketing
GoogleJul 2020- View certificate

Marketing Analytics
CourseraJun 2020 - View certificate

Google Analytics for Beginners
GoogleJul 2020 - View certificate

Business Analytics with Excel
SkillUp OnlineDec 2021
Volunteer Experience
Volunteer
Issued by National Service Scheme on Jun 2010
Associated with Ashish Negi
Languages
- geGerman
- enEnglish
- hiHindi
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