Isabell Soo

Experience

• 

  NiCE ltd.

  Mar 2017 - Nov 2020

  – Managed over 50 SK-II branding and e-commerce initiatives, ensuring timely delivery and compliance to both production guidelines and market-specific regulations.– Coordinated with internal and client's team to streamline production processes, align on direction and resolve production challenges.– Seamlessly translate FMCG designs to print templates, oversee mockup development, perform pre-production inspections and offer strategic direction on any production-related matters

  • Senior Production Artist

    Mar 2019 - Nov 2020

  • Production Artist

    Mar 2017 - Mar 2019
• 

  Visual22

  Nov 2020 - Sept 2022

  Managing Partner / Creative Manager

  visual22 is a product of passion for beautifully crafted visuals.– Co-founded a 3D-focused creative studio, securing partnerships with 14 clients and achieved a 25% revenue increase in its first year.– Implemented policies, documentation, and productivity tools, boosting organisation efficiency by 60%.– Led creative and client servicing teams to deliver optimal solutions.– Facilitated daily stand-ups, concept brainstorming, design briefings, and critique sessions to drive creative solutions. Show less

• 

  Aleph-Labs

  Feb 2023 - Sept 2023

  Design Project Manager

  – Lead costing conversations with clients and prepare documents for contracts and invoicing purposes including quotations, purchase orders, invoices, proof of work, NDAs, etc.– Conduct monthly reconciliation with clients to ensure visibility on projects and budgets.– Plan discovery workshops to gather requirements, discover value propositions and feedback from users & business stakeholders.– Plan internal design critique sessions with the designers to ensure high quality delivery on each step of the project.– Plan and run usability testings to test assumptions and gather neutral feedbacks resulting in improved product usability.– Assessed project risks and recommended different options for effective mitigation measures and value delivery for the client.– Reporting on team and project updates to management on a weekly huddle.– Coordinated and led cross-functional teams between management, research, design and developers, fostering collaboration and effective communication through daily stand-ups, retrospectives and weekly huddles. Show less

• 

  Better.sg

  Jun 2023 - now

  Volunteer
• 

  The Esplanade Co Ltd

  Oct 2023 - now

  Manager, Digital Marketing

  – Lead web strategy, content management, and continuous improvement to enhance user experience and accessibility across platforms.– Oversee digital marketing technologies, including CMS, email marketing, and productivity tools, to improve operational efficiency and campaign outcomes.– Oversee and plan email marketing campaigns, leveraging data insights to drive engagement and deliver actionable recommendations.– Manage cross-functional digital projects, collaborating with stakeholders to deliver seamless user experiences.– Led daily operations, established policies and guidelines to ensure operational efficiency and mentored a team of 3 to achieve high-quality deliverables.– Advocate for accessibility and inclusivity as a member of the Accessibility Taskforce, ensuring digital products meet diverse user needs. Show less