Dr. Donna L. Morrow, DBA

Dr. Donna L. Morrow, DBA

Principal IT Product, Marketing and System Delivery Manager

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  • Timeline

  • About me

    Sr. IT Business Delivery Leader | Adjunct Professor University of Dallas - Doctor of Business Administration

  • Education

    • The University of Dallas

      2012 - 2013
      Master of Business Administration (MBA) Business Administration and Management, General

      Activities and Societies: Member Business and Society, Finance and Accounting and inducted into Sigma Iota Epsilon. MBA, November 2013Sigma Iota Epsilon Member

    • Satish & Yasmin Gupta College of Business

      2014 - 2018
      Doctor of Business Administration (DBA) Business Administration and Organizational Behavior - work engagement; meaningful work; job crafting

      Activities and Societies: Beta Gamma Sigma Member Sigma Iota Epsilon Member Emerging Technologies and IT SecurityAgile Organizations (OD)Applied Statistical AnalysisSustainable Enterprises (SSCM)Research PracticumCustomer Focused Innovation (Product Marketing)Global Imperative International BusinessDesigning Applied Research Engagement Factor (Organizational Behavior)Strategic Imperative (Economics)Leadership and FollowershipQualitative Research MethodsDoctoral ReadingsDissertation Research

    • The University of Texas at Arlington - College of Business

      1992 - 1994
      BBA Finance, Marketing

      Main focus as a student at The University of Texas at Arlington was Finance with a Marketing minor.

  • Experience

    • Sabre Corporation

      Apr 2011 - Feb 2014
      Principal IT Product, Marketing and System Delivery Manager

      Product Manager responsible for the definition and delivery of the highly-complex Sabre Ancillary Seats Merchandising product. Launched the first Pay for Seats product within the Travel Network channel at SABRE. Strategically involved with virtual product fairs in order to continue to provide knowledge transfer and expertise of product offerings for travel agencies and airline customers.Created and conducted an EMEA Technical Consultant Workshop in London. This was a direct result from collaboration and contributions from technical and marketing teams. Show less

    • Southwest Airlines

      Feb 2014 - Aug 2014
      Sr. IT Project and Product Manager and Sr. Principal Consultant/Contractor

      Plan, direct, monitor, communicate on airline development projects within an Agile mid ware development environment. Identify risks and issues within projects and provide oversight and guidance in order to deliver value driven results. Communicate with marketing and IT customers, developers, project managers, release managers, business analyst and leadership in order to deliver projects on time, within scope and agreed upon budget. Manage muti-product technology roadmap. Negotiate with leadership teams for trade-offs and priorities in order to ensure timely deliverables and milestones. Show less

    • American Airlines

      Aug 2014 - Jul 2016
      Sr. IT Program Manager Partner and Alliances

      • Efficient and profitable management of the Joint Business Venture within Asia/Pacific IT product and service delivery• Implement a thorough rollout plan for all applications supported, coordinating major and minor releases. • Create and manage release roadmap • Conduct frequent management level reviews of the overall deployment process• Coordinate the “parallel” release of multiple software deployments across multiple teams, groups, and sites; Release Management involvement:• Oversee the deployment/un-installation of new or old software (this includes applications, database changes, configuration changes, etc.); • Create and publish a quality release plan/schedule for multiple project releases• Test the release process to ensure that there will be minimum disruption to the Production environment and eliminate major risk factors • Establish Entrance Criteria Checklist for release to production and ensure that the criteria are met for each and every release. • Review preparation for the release to ensure successful deployments • Create rollback plans, and document situation escalation paths; • Work close with SCM entities to ensure the integrity of a release. • Track, monitor, and document releases; • Conduct frequent audits of all deployments; • Issue quarterly KPIs and other release metrics to Management; • Create, implement and improve release policies and procedures to govern releases; Show less

    • Southwest Airlines

      Aug 2016 - Jan 2017
      Sr. IT Program/Project Manager Delivery - Sr. Consultant/Contractor

      • Partnered and collaborated with technology leadership to lead technology programs and projects in support of departments’ strategic plan• Led as a program and project leadership resource responsible for driving analysis, recommendations, decisions and delivery while mitigating risks with established controls • Defined complex program and project plans for multiple simultaneous projects or for a single highly complex project; used standard program and project management methodologies and practices that includes risk mitigation and issue resolution• Analyzed risks to recognize situations and potential changes to the business and technical climate to enable a quicker and adaptive approach to address potential risks• Partnered with resource managers, business partners, and vendors to assemble a project team and provide ongoing motivation to drive projects to completion• Validated and helped develop business cases with customers including project charters• Mentored and coached other project managers• Provided Governance level financial and technical project reports throughout the SDLC duration to business and technical stakeholders Show less

    • Southwest Airlines

      Apr 2017 - now

      • Led team of project managers and product managers for enterprise modernization initiative using SAFe Agile practices along with Waterfall project management practices for traditional projects• Participated in AWS Cloud activities to build the infrastructure to support application migrations• Participated in department budgetary activities• Presented program related outcomes and progress to executives, leaders, and teams• Coached and counseled on management practices, project management practices, and requirements gathering activities Show less

      • Sr. IT Business Delivery Leader - Integrated Data

        Dec 2018 - now
      • Leader/ Manager NOC Projects & Portfolio

        Apr 2017 - Dec 2018
    • Satish & Yasmin Gupta College of Business

      May 2017 - now
      Adjunct Professor

      • Lead Fundamentals of Information Technology & Management as the head professor and have taught Process Mapping and Management• Conduct the Track for Organizational Behavior SIG - Positive Management - Work Meaningfulness, Job Crafting, and Mindfulness EURAM as a Co-Proponent (past years 2017, 2018)

  • Licenses & Certifications

    • Lean Six Sigma Yellow Belt Certification

      Southwest Airlines
      Oct 2018
    • Lean Six Sigma White Belt Certification

      Southwest Airlines
      Jul 2018
    • TEFL

      International TEFL TESOL and Training
      Aug 2007
      View certificate certificate
    • PMP

      Project Management Institute (PMI)
      May 2014
    • ITIL V3 Foundation

      AXELOS Global Best Practice
      Aug 2014
    • Agile Certified Practitioner PMI-ACP

      Project Management Institute (PMI)
      Apr 2014
    • Certified SAFe® 4 Program Consultant

      Scaled Agile, Inc.
      Jun 2019
      View certificate certificate
    • SAFe 4 Agilist

      Scaled Agile, Inc.
      Sept 2018
      View certificate certificate
  • Volunteer Experience

    • Administrator Volunteer

      Issued by Susan G. Komen on Dec 2010
      Susan G. KomenAssociated with Dr. Donna L. Morrow, DBA
    • Vice President Marketing - Board of Directors Member

      Issued by Project Management Institute on Jan 2017
      Project Management InstituteAssociated with Dr. Donna L. Morrow, DBA