
Dr. Donna L. Morrow, DBA
Principal IT Product, Marketing and System Delivery Manager

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About me
Sr. IT Business Delivery Leader | Adjunct Professor University of Dallas - Doctor of Business Administration
Education

The University of Dallas
2012 - 2013Master of Business Administration (MBA) Business Administration and Management, GeneralActivities and Societies: Member Business and Society, Finance and Accounting and inducted into Sigma Iota Epsilon. MBA, November 2013Sigma Iota Epsilon Member

Satish & Yasmin Gupta College of Business
2014 - 2018Doctor of Business Administration (DBA) Business Administration and Organizational Behavior - work engagement; meaningful work; job craftingActivities and Societies: Beta Gamma Sigma Member Sigma Iota Epsilon Member Emerging Technologies and IT SecurityAgile Organizations (OD)Applied Statistical AnalysisSustainable Enterprises (SSCM)Research PracticumCustomer Focused Innovation (Product Marketing)Global Imperative International BusinessDesigning Applied Research Engagement Factor (Organizational Behavior)Strategic Imperative (Economics)Leadership and FollowershipQualitative Research MethodsDoctoral ReadingsDissertation Research

The University of Texas at Arlington - College of Business
1992 - 1994BBA Finance, MarketingMain focus as a student at The University of Texas at Arlington was Finance with a Marketing minor.
Experience

Sabre Corporation
Apr 2011 - Feb 2014Principal IT Product, Marketing and System Delivery ManagerProduct Manager responsible for the definition and delivery of the highly-complex Sabre Ancillary Seats Merchandising product. Launched the first Pay for Seats product within the Travel Network channel at SABRE. Strategically involved with virtual product fairs in order to continue to provide knowledge transfer and expertise of product offerings for travel agencies and airline customers.Created and conducted an EMEA Technical Consultant Workshop in London. This was a direct result from collaboration and contributions from technical and marketing teams. Show less

Southwest Airlines
Feb 2014 - Aug 2014Sr. IT Project and Product Manager and Sr. Principal Consultant/ContractorPlan, direct, monitor, communicate on airline development projects within an Agile mid ware development environment. Identify risks and issues within projects and provide oversight and guidance in order to deliver value driven results. Communicate with marketing and IT customers, developers, project managers, release managers, business analyst and leadership in order to deliver projects on time, within scope and agreed upon budget. Manage muti-product technology roadmap. Negotiate with leadership teams for trade-offs and priorities in order to ensure timely deliverables and milestones. Show less

American Airlines
Aug 2014 - Jul 2016Sr. IT Program Manager Partner and Alliances• Efficient and profitable management of the Joint Business Venture within Asia/Pacific IT product and service delivery• Implement a thorough rollout plan for all applications supported, coordinating major and minor releases. • Create and manage release roadmap • Conduct frequent management level reviews of the overall deployment process• Coordinate the “parallel” release of multiple software deployments across multiple teams, groups, and sites; Release Management involvement:• Oversee the deployment/un-installation of new or old software (this includes applications, database changes, configuration changes, etc.); • Create and publish a quality release plan/schedule for multiple project releases• Test the release process to ensure that there will be minimum disruption to the Production environment and eliminate major risk factors • Establish Entrance Criteria Checklist for release to production and ensure that the criteria are met for each and every release. • Review preparation for the release to ensure successful deployments • Create rollback plans, and document situation escalation paths; • Work close with SCM entities to ensure the integrity of a release. • Track, monitor, and document releases; • Conduct frequent audits of all deployments; • Issue quarterly KPIs and other release metrics to Management; • Create, implement and improve release policies and procedures to govern releases; Show less

Southwest Airlines
Aug 2016 - Jan 2017Sr. IT Program/Project Manager Delivery - Sr. Consultant/Contractor• Partnered and collaborated with technology leadership to lead technology programs and projects in support of departments’ strategic plan• Led as a program and project leadership resource responsible for driving analysis, recommendations, decisions and delivery while mitigating risks with established controls • Defined complex program and project plans for multiple simultaneous projects or for a single highly complex project; used standard program and project management methodologies and practices that includes risk mitigation and issue resolution• Analyzed risks to recognize situations and potential changes to the business and technical climate to enable a quicker and adaptive approach to address potential risks• Partnered with resource managers, business partners, and vendors to assemble a project team and provide ongoing motivation to drive projects to completion• Validated and helped develop business cases with customers including project charters• Mentored and coached other project managers• Provided Governance level financial and technical project reports throughout the SDLC duration to business and technical stakeholders Show less

Southwest Airlines
Apr 2017 - now• Led team of project managers and product managers for enterprise modernization initiative using SAFe Agile practices along with Waterfall project management practices for traditional projects• Participated in AWS Cloud activities to build the infrastructure to support application migrations• Participated in department budgetary activities• Presented program related outcomes and progress to executives, leaders, and teams• Coached and counseled on management practices, project management practices, and requirements gathering activities Show less
Sr. IT Business Delivery Leader - Integrated Data
Dec 2018 - nowLeader/ Manager NOC Projects & Portfolio
Apr 2017 - Dec 2018

Satish & Yasmin Gupta College of Business
May 2017 - nowAdjunct Professor• Lead Fundamentals of Information Technology & Management as the head professor and have taught Process Mapping and Management• Conduct the Track for Organizational Behavior SIG - Positive Management - Work Meaningfulness, Job Crafting, and Mindfulness EURAM as a Co-Proponent (past years 2017, 2018)
Licenses & Certifications

Lean Six Sigma Yellow Belt Certification
Southwest AirlinesOct 2018
Lean Six Sigma White Belt Certification
Southwest AirlinesJul 2018- View certificate

TEFL
International TEFL TESOL and TrainingAug 2007 
PMP
Project Management Institute (PMI)May 2014
ITIL V3 Foundation
AXELOS Global Best PracticeAug 2014.webp)
Agile Certified Practitioner PMI-ACP
Project Management Institute (PMI)Apr 2014- View certificate

Certified SAFe® 4 Program Consultant
Scaled Agile, Inc.Jun 2019 - View certificate

SAFe 4 Agilist
Scaled Agile, Inc.Sept 2018
Volunteer Experience
Administrator Volunteer
Issued by Susan G. Komen on Dec 2010
Associated with Dr. Donna L. Morrow, DBAVice President Marketing - Board of Directors Member
Issued by Project Management Institute on Jan 2017
Associated with Dr. Donna L. Morrow, DBA
Languages
- geGerman
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