Sandeep Singh

Experience

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  Shiksha.com

  Dec 2016 - Jan 2017

  Guidance Counselor
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  Reflete

  Jun 2017 - Aug 2017

  Digital Marketing Consultant
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  Carat

  Jan 2018 - Apr 2018

  Digital Media Intern

  Collaborated with Adidas as a client, spearheading the social media ad campaign for FIFA 18', contributing to the brand's impactful digital presence.Collaborated with Google as a client, and worked for the digital marketing efforts for Google Cloud across various platforms, ensuring a comprehensive and impactful online presence.

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  Templatolio

  Sept 2018 - Jan 2019

  Marketing Analyst

  Executed comprehensive 360-degree marketing strategies for clients of Pride Hotel and Lemon Tree, ensuring a holistic approach to brand promotion and customer engagement.Elevated social media engagement for Pride Hotel and Lemon Tree by 25% through creative posts, captivating taglines, and targeted paid marketing. Additionally, contributed to increased footfall at their respective hotels.

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  Unacademy

  Jan 2019 - Jan 2022

  Digital Marketing Analyst/Content Creation/Educator

  Worked in the team that led social media marketing across Instagram, Meta, YouTube, and Google Ads, playing a pivotal role in the outstanding success of the Unacademy Plus project and yielding a substantial positive impact.Crafted compelling content for Instagram, conceptualizing captions, and executed both organic and paid digital marketing strategies, significantly enhancing the brand's presence and engagement.Worked on Google Analytics 4 (GA4), leveraging advanced analytics tools to refine strategies and drive performance. Analyzed user behavior and engagement metrics to optimize content and campaign effectiveness continually.Built a robust communication framework with educators nationwide, fostering effective collaboration and seamless information exchange. Show less

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  Toppr

  Jan 2022 - Aug 2022

  Digital Marketing Analyst/Content Creation/Faculty Member

  Led social media management and digital marketing efforts, consistently generating over 1000 leads monthly. Amplified social media reach and engagement by an impressive 35%, contributing to brand growth and market presenceLed the Social Studies (NEO project) for high school students across all Indian boards at Toppr, crafting bilingual digital content and achieving significant educational impact.Delivered tailored pitch presentations, distilling key insights for marketing and sales audiences through meticulous data analysis and visualization. Utilized tools such as Tableau and Power BI for impactful storytelling. Show less

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  Shaurya aur Vivek Defence Academy (SAVDA)

  Aug 2022 - now

  Head of Digital Media Marketing

  Increased brand visibility on Instagram, Meta, Google, and YouTube, securing over 1000 clients for SAVDA through dynamic digital marketing strategies in the past yearAchieved notable success in SEO & SEM marketing with a substantial +89.43% increase in conversions and a CPA reduction from 10rs to 5rs. Skillfully managed monthly budgets exceeding 1 lakh rs, optimizing campaigns for impactful outcomes.Led SAVDA's App Project, achieving a 70% increase in downloads over the last 6 months. Generated substantial revenue by driving course purchases through effective marketing strategies.Facilitated lead generation through CRM tools and automation, enhancing efficiency and contributing to increased lead acquisition for SAVDA.Proficient in Google Analytics 4 (GA4) and Web Analytics on SEMrush, leveraging advanced analytics tools to refine strategies and drive performance.Conducting data analysis and visualization for enhanced outcomes, leveraging tools such as Tableau and Power BI to derive valuable insights and optimize results.Guiding a team of video editors, content creators, and digital marketers, which played a pivotal role in achieving sales goals and exceeding key performance indicators (KPIs) Show less