Jean Chu

Experience

• 

  Yellow Mango Communications

  Oct 2014 - Aug 2015

  Account Executive

  Recruited to spearhead a new division within the company by providing PR and event marketing support to various clients. • Business development for the Sponsorship and Events service arm of the company.• Enhanced project management and team working skills when coordinating with various clients and sponsors for traditional and digital marketing services. • Gathered more than 10 sponsors and event partners for the promotion and sponsorship of a themed sports event for 2 consecutive years in Peninsular Malaysia.• Used verbal and written communication ability to boost clients’ brand image in local newspaper, websites and social media. Further expanding the client’s brand traction and monitoring it via Facebook insights. Show less

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  Elevate Learning Centre

  Apr 2015 - Aug 2015

  Teacher

  • Enhanced adaptability skill from applying different teaching methodology across 7 to 18 years old special needs children during classroom lessons. • Worked with teachers to ensure the children are in stride with their learning capabilities and to provide additional support such as one-on-one guidance when they have difficulties in their studies.

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  Ipsos Malaysia

  Mar 2018 - Nov 2019

  Research Executive

  Tasked to identify our client’s brand awareness, performance and growth in various market segments, inside and outside of Malaysia.• Part of Brand Health Tracking and Creative Excellence team• Preparation of study proposals, questionnaire design and delivery of report findings.• Conducted and managed a multi-country project with a leading Malaysian oil & gas conglomerate across 5 countries and 10 market segments. Responsible for fieldwork monitory, data processing and reporting. Countries involved were Italy, China, Brazil, India and Malaysia.• Managed a local-global project for an international alcoholic beverage client whereby duties include liaison with multiple internal and external stakeholders. Produced brand reports whilst integrating data findings with Social Listening. • Industry clientele: Alcoholic beverages, Oil & Gas, Financial advisories, and Internet service providers. Show less

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  AirAsia

  Nov 2019 - Apr 2021

  Senior Research Executive

  • In charge of regional BHT studies for over 14 markets across APAC region working alongside with appointed research agency and internal marketing stakeholders.• Utilise internal CRM data to uplift AirAsia customer understanding and expectations from the AirAsia brand. • Conducted adhoc research studies covering a myriad scope of topics ranging from digital apps, food & beverages, lifestyle deals, hotels and so on.

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  BAT

  May 2021 - now

  Associate Marketing Insights Manager