Kim - Chaicharn Jiraumnuaiporn

Experience

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  Groupon Thailand

  Mar 2014 - Aug 2015

  Senior of Electronic Buyer

  Responsibilities:Analyzing consumer buying patterns and predicting future trends;Take action reacting to changes in demand;Response reacting to changes in logistics;Meeting suppliers and negotiating terms of contract;Maintaining and improve relationships with existing suppliers and sourcing new suppliers for future products;Liaising with other departments within the organization to ensure projects are completed;Attending trade fairs, to select and assemble a new collection of products;Reports and forecasting sales levels;Presenting new ranges to Team LeaderTraining and mentoring junior staff. Show less

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  Ensogo.com

  Aug 2015 - Jan 2016

  Senior Buyer

  Responsibilities:Analyzing consumer buying patterns and predicting future trends;Take action reacting to changes in demand;Response reacting to changes in logistics;Meeting suppliers and negotiating terms of contract;Maintaining and improve relationships with existing suppliers and sourcing new suppliers for future products;Liaising with other departments within the organization to ensure projects are completed;Attending trade fairs, to select and assemble a new collection of products;Reports and forecasting sales levels;Presenting new ranges to Team Leader Show less

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  Siam Makro Public Company Limited

  Feb 2016 - Dec 2017

  Ecommerce Merchandise Manager

  Responsibilities:- Responsible for strategic E-commerce merchandising execution.- Plan and manage a set of KPI’s to achieve overall budgets including sales, margin, etc- Manage in-season risks and opportunities and identify action plans to deliver KPIs.- Deliver the Online sales growth, conversion, average order value for E-commerce product areas.- Sourcing products for e-commerce/social media market.- Work closely with Buyer from Commercial Team.- Work with marketing to develop seasonal and promotional product releases and propose merchandise categories to complement the marketing calendar.- Maximise sales performance of the product catalog by identifying opportunities through analytical data on best sellers, new reaction, current and upcoming trends.- Analyse and identify range, product, pricing and brand opportunities within the market.- Develop and manage relationships with suppliers and manufacturers to ensure best prices, best item selection and availability.- Keep up to date with market trends and new products.- Conduct regular competitor and market analysis on range and be aware of competitor promotions and recommend relevant product development actions.- Manage suppliers and coordinate with fulfilment services to ensure stock is available for shipment in accordance with marketing calendar. Show less

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  Efrastructure inc.

  Dec 2017 - May 2018

  Head Of E-Trading

  - Develop and implement E-commerce service solution Strategies- Control Online Sales activities- Lead team members to achieve sales targets- Shape, influence and implement the ecommerce strategy- Drive strategic customer acquisition and retention- Responsible for the online customer journey- Work with personal shopping and sales teams to ensure a seamless shopping experience- Work with CEO to forecast strategies that encompasses acquisition, conversion, growth and retention Show less

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  FN Factory Outlet Co.

  Jun 2018 - Jun 2021

  AVP Digital Platform & E-commerce

  - Be responsible for the entire Ecommerce business result with Profit & Loss (P&L) objectives.- Be responsible for the Strategy & Direction for Omni or Harmonize Channel.- Building the mobile application to seamless shopper experience to serve the best customer journey through UI & functionality development, Also, create the customer service with the innovation across financial services & logistics as well. - Lead marketing team to create SEM & SEO strategic, Social media to create the brand awareness and conversion for sustainability.- Be responsible to set the process and integration between WMS and MS ERP to create the distribution centre to serve the same day delivery.- Be responsible for the End to End process from traffic acquisition, items selective / digital planogram, Shopper marketing programs leading to business delivery ,business modeling, forecast & supply chain execution, pricing, logistics, customer service towards execution of programs and partnership management.- Analyze Ecommerce site, leads team to decide create the contents (product category, campaign & banners), check & control local warehouse situation, manage irregular inquiries from customer center, plan multi-channel digital activities to boost traffic, and make sure everything is on track to maximize sales & profit.- Be responsible to build the customer journey leads to the CRM, customer data, customer experience and CLV.- Need deeply co-work with local Store Sales team, marketing team, merchandising team and Inventory Control team.- Coach and build a team to understand the goal and overall successive. Show less

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  Big C Supercenter Public Company Limited

  Jun 2021 - Aug 2021

  AVP E-commerce Marketplace & E-business

  - Develop the Ecommerce marketplace and e-Business (Asiabooks.com) strategy and execution plan. These include channel management, product assortment, marketing and promotion planning, paid/own/earn media planning, content management, visual merchandising on online storefront and new trade-related initiatives - Manage relationships with marketplace platform providers and brands for joint business collaboration - Expand new marketplace channels including pure play marketplace, ride-hailing platforms as well as new technology channels - Oversee the day-to-day marketplace Ecommerce and e-Business (Asiabooks.com) operations, customer traffic monitoring, sales updates, post listings, promotions, merchandising, maintenance and performance. - Constantly monitor key topline metrics and new customers acquisition target by completing promotion analysis and validate against expected results - Analyze market and customer data, consumer research to understand the online shopper behavior/trends and come up with category strategies and opportunities. Show less

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  VMLY&R COMMERCE

  Sept 2021 - Aug 2022

  Director of Commerce

  Role & Responsibilities:• Undertake responsibility of VMLY&R Thailand’s Commerce capability set up.• Drive profitability, performance and growth for VMLY&R Thailand’s Commerce arm.• Support the CEO in providing the company ‘Commerce’ business plan and strategies as a part of the total VMLY&R Thailand’s business direction and its strategies.• Drive VMLY&R Thailand’s Commerce work & reputation which is measured by case studies and thought pieces.• Lead commerce strategy, plan and delivery for clients or potential clients within the traditional and e-commerce channels.• Grow relationships with regional and local e-marketplaces i.e. Lazada, Shopee etc. to understand their requirements and what is possible for our clients and potential clients to drive conversion.• Create confidence with clients and retail partners to serve as their Commerce consultant and day-to-day commerce partner.• Participate in brand planning, integrate eCommerce throughout local/regional campaign planning, working with our strategists and creative teams.• Serve as a resource for new business opportunities to grow VMLY&R Commerce portfolio and drive business with the full VMLY&R capabilities. Show less

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  Entravision

  Sept 2022 - now

  Head of Retail Media, APAC

  Objectives and Responsibilities• Build and oversee an (e)Commerce Advertising roadmap that will positively impact the advertisers’ return on ad spend across the platforms Entravision MediaDonuts represents in APAC• Manage the eCommerce solutions performance. Identify new opportunities and enhancements to drive traffic and orders• Connect to dots across platforms to build a holistic e-commerce advertising solutions for brands. Present innovations and developments in our eCommerce offering• Lead all eCommerce strategic initiatives, operational improvements and the implementation of digital eCommerce efforts• Design and implement business strategies, plans and procedures• Being an advocate for E-Commerce driven advertising through participation in industry forums• Thought leadership – immersing yourself in the evolving social media landscape, and adaptingto our ongoing product developments• Demonstrated ability to create, develop, and enhance advertising solutions • Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis. Oversee regular reporting of KPI’s Show less

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  DEPEND

  Nov 2023 - now

  Co-Founder & Business Development Director

  We focus on branding and user experience design. Corporate Identity, Branding Identity, Marketing Communication, Media Planning, and so on. Our services design a sense of well-preparedness like a chef who is passionate about cooking.Depend's services are focused on analysing, discovering solutions, and drawing conclusions to help our clients' businesses flourish in any way.We believe in the mindset of business growth, which is why we always approach our clients like business partners. Show less