Priscila S.

Experience

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  Infoserver Informática Ltda

  Aug 2001 - Jan 2006

  Marketing Analyst

  Responsible for • Creation and set up new marketing department and integration with commercial department. Evaluating sites and suggestions for improvement.• Competitor analysis.• Developing and implementing B2B marketing plans. • Organizing internal and external corporate events and company’s participation in fairs. • Managing marketing resources and investments. • Preparing and coordinating organizational communications: newsletters, house organ, website, portfolio, success stories, news board and intranet. • Developing projects of visual identity redesign and care for corporate brand. • Coordinating activities carried out by advertising agencies, media relations companies and other suppliers. • Preparing and analyzing small-sized qualitative and quantitative research. • Developing all communication for launching new technology products and services. • Participation in CRM tool implementation project. • Defining strategies for launching new products. Show less

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  Célula 1 Comunicação

  Jul 2006 - Jul 2007

  Advertising Agent (Customer Service)

  Responsible for• Servicing agency’s corporate accounts. • Preparing commercial proposals with strategic planning. • Indicating methods and media to be used at each stage of the campaigns conducted. Monitoring advertising campaigns, incentive programs and internal marketing. • Prospecting new businesses and working on loyalty of potential customers. • Briefing, planning and monitoring the whole process of preparation of campaigns with domestic transmission in online and offline media. Show less

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  Third IT Solutions

  Jul 2007 - Nov 2007

  Marketing Consultant

  Responsible for • Consulting on the Implementing the marketing department and integrating it with the commercial department. Evaluating sites and suggestions for improvement.

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  Orolix Desenvolvimento de Software

  Nov 2007 - Jun 2008

  Marketing Analyst

  Responsible for• Target audience consumer trends analysis. • Managing search engine marketing campaigns (Google AdWords). • Monitoring and preparing studies on Marketing Intelligence in partnership with the BI team to present improvement, proposals for punctual actions and new projects. • Creating basic content for email marketing and blogs actions in the respective tools. • Planning online and offline campaigns, promotions as well as assessing and reporting their results. • Preparing the company’s internal and external communication plan aiming to strengthen corporate image to diverse audiences. • Developing strategies for promoting projects to Hardware Technical Support and Computer Technicians. • Organizing internal corporate events. • Analyzing performance and ROI. • Preparing and coordinating internal communications. • Implementing sustainability projects and actions aiming at raising audience awareness on sustainability. • Coordinating activities carried out by advertising agencies, media relations and promotion agency.• Preparing and analyzing small-sized qualitative and quantitative researches. • Planning projects of database and target market segment in CRM. Show less

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  Interdotnet do Brasil

  Jun 2008 - Nov 2008

  Social Networks Coordinator

  Responsible for• Coordinating social media strategies, managing the Social Media department.• Monitoring and analyzing brand perception through digital media. • Development and diffusion of promotions for internet users. • Competitor Analysis. • Making strategic partnerships to promote the brand throughout Latin America. Monitoring Google Analytics results and conducting services and promotions for customized dialers. • Carrying out benchmarking research.• Developing and conducting training on online reputation, marketing concepts, digital media, social networks, sponsored links concepts, online target audience, convergence of media and viral marketing. Show less

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  WebPesados

  Jun 2009 - Feb 2010

  New Business and Digital Marketing Manager

  Responsible for• Developing sales through online advertising strategies and the management of company website. • Marketing project management, including marketing campaign planning and execution of several new product launches.• Developing new products, pricing strategies and product launching. • Managing market research, competitor analysis, website content, online magazine, actions on social networks and strategic partnerships for the company website. • Managing the major KPIs, ROI of online campaigns, monitoring the company website through Google Analytics and Google Adwords campaigns. Show less

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  Ed. Abril

  Feb 2010 - Jan 2012

  Senior Digital Media Analyst

  Aug/10 to Jan/12 – Business Intelligence department, Digital Media divisionResponsible for • Studies and analysis of market, competitor and consumer trends for more than 50 brands.• Developing management reports including audience metrics monitoring and ROI for more than 10 high profile brands.• Developing new proposals for measuring the use of social networks. • Competency in following: Google Analytics, Ibope NetRatings, ComScore, MicroStrategy, Ibope Monitor, Marplan studies, among others. Feb to Aug/10 – Abril.com websiteResponsible for• Researching and identifying market opportunities and new business models for the website. Analyzing user demands and competitors’ offerings. • Monitoring the life cycle and necessary improvements for the website. • Monitoring and tracking audience metrics and online revenue media. Developing new proposals for using social networks on the website along with the monitoring of results. • Developing advertising/sponsorship proposals for the website site in partnership with the Marketing Department, implementation and follow-up tracking results. • Managing the advertising inventory of the website in order to ensure performance excellence. Show less

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  Rede Globo

  May 2013 - May 2023

  Senior Market Intelligence Analyst

  Market Intelligence at Digital Media (Globo)Responsible for • Studies and analysis of market, competitor, audience and consumer trends at Globo.com website• Participation in integrated projects: Internet and TV• Support sales department• Project development to prospect for customersTools -> Kantar Ibope Media: TGI, TGnet and Monitor. Comscore, Google Analytics, Similarweb, Endeca, Digital Analytix, Omniture, App figures, Photoshop, Microsoft Office, eMarketer, Euromonitor, Kantar and Mintel. Show less

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  Opsis

  Aug 2021 - now

  Founder

  Theater workshop. Program creator: Mentorship "Flair" - how theater can boost your success in the corporate world. Professionals who seek high exposure required in the modern world - whether on social networks, lectures, videos or sales negotiations and need tools and a keen eye to help in the development of this exposure, get it with mentorship "Flair". Actress - theatrical and audiovisual plays. Photography - services for performance and artistic photography only.

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  Globo

  Nov 2023 - now

  Senior Business Education Analyst | Business Development Specialist

  Senior Education Analyst in the Business Education Hub - Aug/24Responsible for developing and implementing corporate educational programs that drive business growth and team training, both internally and for external audiences with Master Globo. I work closely with Globo's business areas and entities to create educational strategies aligned with organizational goals, always focusing on innovation and results.Senior Marketing Analyst in Media and Market Insights - nov/23Responsible for:• Developing defenses for Globo 360º products.• Establishing and maintaining internal client relationships.• Collaborating with the São Paulo Marketing team in interpreting demands.• Defining briefs and tactical planning to meet demands.• Engaging agencies for art creation and contracting.• Validating service proposals in partnership with São Paulo.• Measuring and monitoring marketing action results.• Collecting data for reports and creating presentations validated with São Paulo." Show less