Anto Noval

Emeritus & MIT’s Sloan School of Management

Companies must innovate continuously, linking inspiration and passion to execution and delivery, in order to succeed in an increasingly challenging environment. To help do this, the course blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation, presenting methods that can be put into immediate practice. The goal of the course is to help innovate systematically in order to create value for organisations and for customers in a globally… Show more Companies must innovate continuously, linking inspiration and passion to execution and delivery, in order to succeed in an increasingly challenging environment. To help do this, the course blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation, presenting methods that can be put into immediate practice. The goal of the course is to help innovate systematically in order to create value for organisations and for customers in a globally connected market. The program is structured around six modules: 1: Design Thinking Skills 2: Identifying Customer Needs 3: Applied Creativity 4: Design of Services and Customer Experience 5: Financial Analysis 6: Environmental Sustainability The program is rigorous and designed to challenge you in your thinking and ideas for executing product and service innovations that are technically feasible, desired by customers, and viable from a business perspective. Show less

Indira Gandhi National Open University

Indira Gandhi National Open University