Himanshu Saxena

Himanshu Saxena

A study on marketing strategies of Amul Fresh Milk Products in Walled City

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location of Himanshu SaxenaJaipur, Rajasthan, India

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  • Timeline

  • About me

    Area Sales Manager MT

  • Education

    • Indian institute of rural managment

      2014 - 2016
      Master of Business Administration (MBA) Business, Management, Marketing, and Related Support Services

      Post graduate diploma in business management

    • Cambridge Court High School, Jaipur

      2009 - 2011
      High School Business/Commerce, General
    • S S Jain Subodh P G College, Jaipur

      2011 - 2014
      Bachelor of Commerce - BCom Business/Commerce, General

      Activities and Societies: Debate Team, Sports Team B. Com Regular Done with SS JAIN Subodh College Jaipur

  • Experience

    • Amul (GCMMF)

      May 2015 - Jul 2015
      A study on marketing strategies of Amul Fresh Milk Products in Walled City

      Sales Trainee

    • Colgate-Palmolive

      Jul 2015 - Apr 2018

      Through the coordination and supervision of marketing and sales activities in the most effective and efficient way, provide accurate information to Home care, Personal care Professionals about Colgate Palmolive Products, their features, advantages, benefits and their appropriate use within the Code of Ethics and Colgate Instructions, in order to increase confidence in Infant Colgate products.The key areas of the work are:Communicate the Colgate Palmolive product range through detailing, scientific lectures, product presentations and scrollsMost efficient coverage of Personal Care Professionals (PCP) in my area by ensuring thorough identification and classification of potential PCP according to type, importance and location.Conduct periodic trade checks to ensure product availability and market hygiene and completeness of product range.Synthesize key facts and figures of the area and key contact relationships to identify business opportunities for consolidation and improvement.Thorough Product KnowledgeCustomer Relationship ManagementDistribution Management In FMCGStockist HandlingSSM & PSR Handling Handling Zone and businessCoordinate with the Sales Subordinates. Show less

      • Customer Development Officer

        Jan 2016 - Apr 2018
      • Customer Development Officer Intern

        Jul 2015 - Jan 2016
    • RB

      May 2018 - Oct 2020
      Territory Sales Incharge

      Responsible to manage Modern Trade National Chain Outlets. Ensure the maximum "Brand Visibility" and "Brand Promotion"  Define Targets for the Retail Outlets and ensure its fulfillment. Budget Planning : Use the budget in hand to plan & execute GTM activities across categories enhance trade engagement Collaborate with Marketing team : worked in tandem with marketing team for devising site specific trade plans across categories Data analysis : use data and market learnings to identify opportunity areas across brands for delivering  Ensuring 100% fill rates by coordinating with MT area managers. Analysis of off take data of selected KA and broadcasting it to all concerned in MT sales team. Focusing on range distribution, display, promotion management, category development, relationship building and ‘in store execution’ of plans. Working on JBP(Joint Business Plan)Working with the Modern Trade Accounts Like Dmart,Big Bazaar, Vishal Mega Mart,Reliance CNC,Reliance Retail,Metro Wholesale and Apollo Pharmacy etc.Maintaining Brand Visibility of the RB Products in the Outlets and driving the different brands in the categories of the outlets and achieving the sales target. Show less

    • Tata Consumer Products

      Nov 2020 - Aug 2022
      Key Account Executive

       Ensure the maximum "Brand Visibility" and "Brand Promotion"  Define Targets for the Retail Outlets and ensure its fulfillment. Budget Planning : Use the budget in hand to plan & execute GTM activities across categories enhance trade engagement Collaborate with Marketing team : worked in tandem with marketing team for devising site specific trade plans across categories Data analysis : use data and market learnings to identify opportunity areas across brands for delivering.  Analysis of off take data of selected KA and broadcasting it to all concerned in MT sales team. Focusing on range distribution, display, promotion management, category development, relationship building and ‘in store execution’ of plans.Working with the Modern Trade Accounts Like Dmart,Big Bazaar, Vishal Mega Mart,Reliance CNC,Reliance Retail,Metro Wholesale and Apollo Pharmacy etc.Maintaining Brand Visibility of the TATA Products in the Outlets and driving the different brands in the categories of the outlets and achieving the sales target.Addition to the Modern Trade Handling Full E-Com Customers based in the RajasthanLike Grofers, Amazon, Flipkart, Udaan, Big Basket and Regional chains of the E-com in the Rajasthan area. Handling the Listing, Mapping and Budget Implementations and negotiations with the Accounts for delivering the Quartely andHalf Yearly Numbers with the Limited resources. Show less

    • Britannia Industries Limited

      Aug 2022 - now
      Area Sales Manager
  • Licenses & Certifications

    • NCFM